Gap’s history of quality craftsmanship and timeless design in on full display in a new collection.
The retailer regrouped with Sean Wotherspoon, Gap’s “global vintage curator,” to create GapVintage, an initiative that puts Gap’s archive back in rotation and directly in the hands of customers around the world. Each GapVintage drop will offer rare and iconic Gap pieces that are globally sourced by Wotherspoon.
Gap initially linked with the vintage collector and co-founder of the NFT digital fashion brand MNTGE in 2023. Wotherspoon curated an assortment of denim overalls, jean jackets, shorts and logo ringer tees for the brand’s website and store located at The Grove in Los Angeles. The collection sold out shortly after the launch.
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Vintage Gap is in high demand. Last year resale platform Depop said searches for heritage U.S. brands like Gap are on the rise, gaining traction with younger consumers for their gender-fluid designs and creative collaborations.
As Gap’s global vintage curator, Wotherspooon is spearheading the circular program.
“I’m excited to see Gap take curated control over the supply of its vintage product and renew this program in an even bigger way since we pioneered it almost two years ago,” he said. “As the vintage and secondhand market continues to grow and resonate among younger generations, I’m looking forward to bringing GapVintage to the hands of today’s youth around the world.”
The first GapVintage drop will be available in the U.S. starting on Feb. 4 on gap.com, with an exclusive drop at Gap’s Flatiron store in New York City. In Japan, the collection will be available in select store pop-ups in Shinjuku, Tokyo, on Feb. 1 and Osaka on Feb. 8.
The drop offers some of Wotherspoon’s favorite pieces from the ’80s, ’90s and 2000s. Each garment is authenticated and hand-sourced from his travels.
Highlights include a ’90s striped pocket tee and classic logo hoodie. Rare pieces like the ’80s denim jacket hoodie, ’90s nylon anorak zip-up windbreaker help showcase the brand’s history, while embroidered jean jackets, printed and colored denim and corduroy trousers lean into current trends in the secondhand market.
Prices are $35 to $90, but retail price ranges will vary per drop.
