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Latest in Denim

Levi Strauss CEO Michelle Gass Sees ‘True Inflection’ in Business

Levi’s Celebrates Bay Area Culture Ahead of Super Bowl LX

Mills and Manufacturers Go Beyond the Basic Blue Jean to Capture Trends and Customers

Shapewear Brand Shapellx Debuts Padded Jeans

E.L.V. Denim Began as a Protest Against Fast Fashion. It’s Still Fighting Back.

CHT Group’s Denim Division Debuts Potassium Permanganate Alternative

This Is No ‘Urban Cowboy’: Western Wear Community Sees Staying Power in Latest Fashion Cycle

Mills Share Their Bestselling Denim Fabrics for Spring/Summer 2027

Soorty Modernizes Heritage Workwear Through AI

American Eagle Taps Footballer Lamine Yamal as Global Ambassador

Spanish Chemical Firms Joins Forces for New Denim Division

Authentic Sees Guess Growing to $10 Billion Brand

Levi’s and Jordan Celebrate Subcultures, Year of the Horse and Los Angeles In New Collection

Wrangler Drops Festival Styles With Lainey Wilson

Report Reveals How Power Imbalances Stifle Innovation