Kontoor Brands-owned Wrangler released its Spring 2026 collection with country music star Lainey Wilson, delivering festival chic with a denim twist.
The collection is part of Wrangler’s ongoing partnership with the Grammy Award winner since 2023.
The new collection captures Wilson’s on-the-road lifestyle. “Music is always a theme in Lainey’s collections. This spring, it’s especially true as she is playing both the Houston Rodeo and headlining Stagecoach,” said Holly Wheeler, VP global brand marketing of Kontoor Brands, Inc.
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Wheeler said styles are “inspired by dusty highways, desert weekends, and golden-hour skies” resulting in a collection that mixes sun-faded fabrics, soft tees, denim and “carefree prints for an effortless yet elevated look that echoes the spirit of the open road.”
The women’s collection has a total of 27 pieces, spanning jeans, shorts, tops, tees, sweatshirts, sweatpants, catsuits and overalls. The collection also offers four jean styles and five tees for girls.
Building on the momentum of previous seasons, the women’s collection re-introduces top-performing denim fits, including the Boothugger, Pull-On Bell Bottom Flares and Cheeky Wide Legs. The mid-rise bootcut is also being added to the Lainey collection, given the style’s success in Wrangler’s main line.
“Additionally, there are new denim washes, embroidery designs, and exclusive pony hair pocket patches, ensuring the collection feels both familiar and fashion-forward,” Wheeler said.
Two short styles are added to “drive seasonal excitement” as well as a lounge set that includes a boot-stitched sweatshirt and a matching wide-leg sweatpant. Wheeler said the coordinates are the “quintessential look for Lainey when she is on the road.”
Matching sets, in general, are poised to be a defining festival trend this season, complemented by the continued rise of patchwork embroidery across key categories, Wheeler added.
“Throughout the collection, embroidery functions as a deliberate reference to the late ’60s and ’70s—the formative era of music festivals, when fashion became a powerful tool for self-expression,” she said. “Much like vintage festivalgoers wore patches imbued with personal meaning, this collection incorporates symbols that are deeply significant to Lainey, using design to authentically tell her story.
With 2026 being the “Year of the Horse,” equestrian-inspired motifs and horse-driven iconography can also be expected.
The Wrangler x Lainey Wilson Spring 2026 collection is available now on Wrangler.com and retails for $29.99-$149.99.
