MILAN — Bulgari has become the exclusive partner of the International Art Exhibition of La Biennale di Venezia, one of the most prestigious and influential contemporary art showcases in the world.
In the role, the Roman jewelry house will support the next three editions of the Venice-based event, running in 2026, 2028 and 2030.
The collaboration was revealed on Tuesday, as part of the 2026 edition’s official presentation at the Ca’ Giustinian location in Venice.
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Bulgari’s chief executive officer Jean-Christophe Babin said the art event “embodies the courage to question, the vision to innovate, and the sensitivity to narrate the evolving spirit of our time.”
“Becoming the exclusive partner of one of the world’s most influential platforms for contemporary art powerfully reaffirms Bulgari’s enduring dedication to artistic excellence and creative expression,” said Babin. “Venice holds profound symbolic meaning for our maison as a timeless crossroads where cultures have met for centuries, and where today, the dialogue between identity, heritage and modernity continues to flourish in extraordinary ways.”
Titled “In Minor Keys,” the upcoming 61st edition of the event will run from May 9 to Nov. 22 next year. Curated by the late Cameroonian-Swiss art curator Koyo Kouoh — who suddenly passed away earlier this month — the exhibition will be staged at the city’s Giardini and Arsenale venues, as well as in various locations around the Lagoon, and will be an invitation to explore and embrace new ways of perception through slowness, introspection and attunement to the subtle rhythms of life.
In welcoming Bulgari as partner, La Biennale di Venezia’s president Pietrangelo Buttafuoco underscored that “beauty is a responsibility to be valued, protected and sustained through critical thinking and research.”
“Our collaboration begins under the sign of Koyo Kouoh’s exhibition — a free, ironic and gracious thinker, dedicated to designing courageous and humane futures,” said Buttafuoco.
Since 1895, La Biennale di Venezia made its mission to offer an international stage for the exploration and expression of contemporary artistic voices and aimed to challenge conventions and foster cultural dialogue across geographies, as proved by the number of participating countries, which rose from 59 in 1999 to 86 in 2024.
Bulgari was founded around the same time, in 1884. Through the years, the LVMH-owned brand has supported many cultural causes, involving both ancient and contemporary art, as proved by renovation works of ancient landmarks in Rome, ranging from the Spanish Steps to the Baths of Caracalla.
The company’s cultural, philanthropic and social commitment was further strengthened with the launch of Fondazione Bulgari last year, which embraces a plurality of areas and strives to create long-term value in the field of art and patronage, forging meaningful collaborations to nurture creativity and cultural legacy.
For example, through the foundation, the company has recently pledged 900,000 euros to support the doubling of the exhibition space of Museo del Novecento in Milan. Opened in 2010 and showcasing more than 300 artworks of the 20th and 21st centuries, the museum is expected to reveal its new spaces by mid-2027.