More From Elizabeth Doupnik
David’s Bridal Unveils Video Series to Draw Millennial Brides
The retailer has released a video hub for newlyweds to upload wedding films and shoppers to gain inspiration.
Ath-leisure Market Swells Despite Hyper Saturation
The category is red-hot and shows no indication of cooling off.
Tony Bianco Taps Pitney Bowes for International Expansion
The Australian footwear and accessory retailer will deploy the complete cross-border platform to answer…
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The influencer marketing platform has announced a centralized dashboard to facilitate transparent…
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The Culprit Behind Unsatisfied Consumers: Lagging Retail Professionals
A new JDA Software survey shed light on just how behind retail professionals, which is resulting in slipping…
Is Amazon the New Google?
Consumer searches are beginning — and ending — on the e-commerce behemoth.
Chico’s Taps First Insight for Predictive Analytics Tools
The fashion company will deploy its social engagement and marketing software.
Slide Over, Siri, Samsung Mobile Debuts Voice-Control Updates
Select Samsung Galaxy S8 and 8 Plus owners will have access to the app's voice-control features.
The Draw of Brick-and-Mortar in a Digitized Retail Landscape
Consumers might be purchasing more on mobile, but there's still a place for in-store shopping, according to a…
The Science Behind Influencer Marketing
Backed by extensive data and enhanced with new technology, influencer marketing has become a well-oiled…
Fast Fashion, Ath-leisure Lead in Monthly Earned Media Value
Though Zara and Revolve still lead the stats, Farfetch and Yeezy are climbing the ranks.
Influencer Database HYPR Adds New Features to Platform
Users will now be able to access audience demographic information and profiles on its extensive influencer…