More From Elizabeth Doupnik
Consumer Virtual Reality Awareness Rises
Consumers are becoming more familiar with the technology, signaling to retailers to ready themselves for…
PPG Predicts Unexpected Tone for 2018 Color of the Year
An updated tone of black makes a return for next year — investigated and cultivated in line with consumer…
Is Product Content Costing Your Brand?
A new survey confirmed that item descriptions and peer reviews rank highest among factors influencing…
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Beacon Technology Informs Updated Beauty Retail Strategies
In a tumultuous retail climate, beacons are offering insight into consumer foot traffic within physical…
Salesforce Shopping Index Marks Shift in Digital Commerce
The first-quarter index proves that customized content that's integrated throughout the entire customer…
Retailers Struggle to Maintain Earned Media Value
Tribe Dynamics' March EMV report displayed that top retailers are facing challenges to maintain consumer…
Free People Advances Retail Strategy to Experiential Pop-ups
The Millennial-favorite brand has introduced a Manhattan pop-up shop that offers movement classes and…
Checkout Index 2016: Wal-Mart, Target Top List
Forrester's index reveals the retailers U.S. shoppers are continuing to patron.
What Samsung’s New VR Partnerships Mean for Retailers
The tech giant is expanding its virtual reality experiences to include live entertainment.
Gen Z Is Ready to Shop — On Their Terms
A new study conducted by Forrester and American Express delved into the behavior of the demographic.
U.S. Reliance on Computers Surpasses Caffeine, Cash
An Intel survey revealed how just how reliant the U.S. is on their desktops.
E-commerce Enhancements: Marketplaces Go Global
A partnership between RevCascade and Global Access will connect digital shopping platforms with cross-border…
Smart Factories to Inject $500 Billion Into Global Economy
International and local supply chains stand to streamline workflow and increase margins due to the deployment…
Memorable Marketing: Key Strategies to Draw Consumers
Playing to individuals' emotions is more important than ever to secure brand loyalty.
Augmented Reality Usage Rates Set to Soar Due to Social Media
Snapchat lenses, amped-up Instagram features and Facebook Stories are aimed to project the technology as a…