More From Elizabeth Doupnik
For Millennials, Sharing Is Caring
A new survey revealed the demographics' preference for sharing economy services such as Uber and Etsy.
Shaping Marketing Strategies to Capture Gen Z Shoppers
Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of…
CMO Checklist: Marketing to Millennials and Gen Z-ers
Keeping up with Millennials and GenZ-ers can be dizzying – here's a cheat sheet to catch up on how to best…
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Why Retailers Need to Break Ties to Legacy Systems Decades Old
Kerry Liu, ceo of Rubikloud, explains.
Salesforce Updates AI Software for Improved Consumer Experiences
The solution provider has unveiled new features to resolve friction points encountered during the shopping…
Study Shows Accessories Dominate Mother’s Day Purchases
Handbags were the most popular gifts for the holiday.
DVF Taps Salesforce Commerce Cloud for Omnichannel Upgrades
The brand will use the service-provider's new AI software for improved customer experiences across platforms.
Consumers Wary of Future, Tighten Purse Strings
CPG sales in Q1 were low, reflecting conservative spending across demographics.
Australian Consumers to Amazon: Come on Down
The tech company broadens its reach by cracking into the untapped landscape.
Hospitality Industry Draws Map for Retailer Success
The hospitality industry has embraced new technology to improve patrons' stays, and retailers stand to learn…
Study: Retailers Failing to Meet Consumer Expectations
Customer experiences continue to fail despite invigorated strategies realized in bricks-and-mortar stores.
How to Build Brand Awareness in Cluttered Digital Shelves
A survey reveals how to approach online shoppers to maximize intrigue and purchases.
Invertex Debuts New Cognitive, 3-D Scanning Technology
The technology company has completed another step to improve online shoe shopping — and consumer…
Miami Market Boom Draws Hospitality and Retail Merchants
The city is thriving due to its diversifying landscape attracting more than the traditional vacationists.
Teens Present Obtuse Mobile Marketing Opportunities
Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older…