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Ulta Beauty

EXCLUSIVE: Ulta Beauty Is Expanding The Wellness Shop With More Shelf Space and New Brands

The expansion brings in viral brands like Armra, Ritual, Therabody, Rael, Mary Ruth's, Bloom and more.

Moroccanoil Augments Distribution With Ulta Beauty Expansion

The hair brand, which boasts body and fragrance expansions, will launch at 800 Ulta doors and online on Aug…

Ulta Beauty Acquires Space NK as It Speeds Up International Expansion

The acquisition is a key part of Ulta Beauty's wider international growth strategy, as it gears up to launch…

EXCLUSIVE: The Inkey List Launching at Ulta Beauty

The no-frills beauty brand is debuting at Ulta July 13.

EXCLUSIVE: Sacheu Goes IRL, Launching Full Range in Ulta Beauty Stores and Hosting Pop-up

The viral Los Angeles brand cofounded by content creator Sarah Cheung brings its entire color cosmetics line…

Ulta Beauty CFO Paula Oyibo Departs; Chris Lialios Named Interim Successor

The beauty retailer reaffirms fiscal 2025 guidance as an external search for a permanent CFO begins.

Meet Isima, Shakira’s Most Personal Project Yet

Shakira is the latest celebrity to get into the beauty game, starting with the launch of her hair brand…

Inside the 2025 Annual Fragrance Foundation Awards

There were no losers as beauty's hottest category joined up to celebrate.

Ulta Beauty Nudges Up Full-year Guidance After Stronger Than Expected Q1 Performance

Fragrance was the best-performing category as Ulta Beauty beat Wall Street forecasts on the top and bottom…

EXCLUSIVE: Cycle Care Brand Rael Expands Retail Assortment at Walmart, Ulta Beauty and Walgreens

Targeting the intersection of beauty and wellness, President Lauren Consiglio discusses the significance of…

Inside Kecia Steelman’s Far-reaching Vision for Ulta Beauty

The relatively new chief executive officer is firing the retailer's engine on all cylinders.

Fashion and Beauty Leaders Honored at 47th Annual Outstanding Mother Awards

The event raised $1.2 million for No Kid Hungry.

How the WWD Beauty CEO Speakers Are Dealing With Today’s Top Issues

Top execs from Ulta Beauty, P&G, E.l.f. and more share how they're rising to the challenge of operating in…

The Resurgence of the Beauty Marketplace

Ulta Beauty is launching one, while Walmart is using its marketplace to double down on premium beauty.

Michelle Crossan-Matos, Ulta’s Former Chief Marketer, Heads to SharkNinja

It's a newly created role for the company, which has seen significant growth in beauty in recent years.