Ulta Beauty
Top 10 Bestselling Brands on Sephora.com and Ulta.com During H1
Bestsellers include Clinique, Sol de Janeiro and both retailers' private label brands.
How Anita Ryan Scales Ulta Beauty’s Company Culture
The company's chief human resources officer credits a two-way dialogue with leadership, and an attunement to…
How Ulta Beauty Is Defining the Intersection of Beauty and Wellness
Through The Wellness Shop, the retailer has been committed to the category since 2021 and is now doubling…
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Inside Ulta Beauty’s Experiential Play
With 70,000 events in-store in 2025 and an eye to burgeoning tech, Ulta is aiming to be the leader in…
Ulta Beauty Goes Global: Expansion into U.K., Mexico, and Middle East Marks Major International Push
Through strategic partnerships, a key acquisition, and localized strategies, the U.S. beauty giant sets its…
Ulta Beauty’s New CMO Kelly Mahoney Unveils Strategy to Deepen Guest Connections and Drive Growth
Mahoney's strategy focuses on personalization, guest insights and immersive experiences.
Inside the Customer-first Mantra of Ulta Beauty’s Merchandising Team
To fuel growth and drive new avenues of sales, chief merchandising and data officer Lauren Brindley is…
Ulta Beauty CEO Kecia Steelman Charts Bold Vision for Growth: Global Expansion, Wellness, Marketplace, and Celebrity Exclusives
CEO Kecia Steelman is spearheading transformative initiatives, including international ventures, a…
Nurturing the Future
How Ulta's Muse Accelerator and Sparked programs help set nascent brands, and BIPOC founders, up for retail…
Sephora’s Former CEO Is Joining Ulta Beauty’s Board
Martin Brok, former president and chief executive officer of Sephora, is joining the board of the U.S.-based…
Ulta Beauty CEO Kecia Steelman Named to Breast Cancer Research Foundation Board
Ulta Beauty has been a corporate sponsor of the organization since 2009.
Ulta Beauty, Target Ending Shop-in-shop Partnership by 2026
The collaboration faced challenges from competitors like Sephora and Amazon.
EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide
The wellness brand is entering 800 Ulta Beauty locations on Sunday.
EXCLUSIVE: Lili Reinhart’s Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail
The TikTok-viral brand was co-founded by the "Riverdale" actress and CEO Shelagh Wong in October 2024.
Space NK Teams With Jellycat to Mark London Opening
The beauty retailer created a small, limited-edition bag charm for the grand opening of its first store in…