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Ulta Beauty

The Strategy Behind Dime Beauty’s New Fragrance

The scent, called Stay Awhile, debuts with Ulta Beauty at the end of May.

Formula 1’s Fashion Fever at the 2026 Miami Grand Prix Weekend

A look at the presence for major brands at the Miami race weekend.  

EXCLUSIVE: NIQ, Ulta Beauty Collaborate on Data Sharing

The retailer will provide sales data for NIQ's "Full View of Beauty" channel, and NIQ will become Ulta's…

Kecia Steelman Is Driven by Both Grit and Purpose

Ulta Beauty's CEO reflects on her career, leadership and the inspiration she derives from one of beauty's…

Ulta Beauty Teams Up With Google Gemini on Agentic AI

The beauty retailer's assortment will be shoppable within Google surfaces, including AI mode in search and…

Skin Care Brand Erly Lands First Retail Partner With Ulta Beauty

The Austin-based, dermatologist-founded brand will enter 750 Ulta Stores and online, starting April 19.

Ulta Beauty Promotes Kristin Wolf to Newly Created Chief Strategy and Growth Officer Role

Wolf takes on an expanded role to drive innovation, with a focus on AI integration.

Emily Ratajkowski Takes a Walk on the Wild Side With Snakeprint Pumps

She attended the Cymbiotika x Ulta Beauty launch at The Lillian.

Iota Is Plotting Retail Expansion With Ulta, Nordstrom

The prestige body care brand is entering 860 Ulta Beauty doors March 30, and expanding its existing digital…

EXCLUSIVE: Beyoncé Knowles-Carter on Tour Hair, Cécred’s New Styling Products

"I wasn't finding stylers that could perform at the necessary level without affecting my hair health,"…

Inspired to Change Your Hair for Spring? Do So With These Coloring Kits at Ulta — 50% Off Today Only

If the 2026 Oscars proved anything, it's that high-gloss finishes and depth are all the rage in the world of…

Cymbiotika to Launch at Ulta Beauty

Supplement brand Cymbiotika debuts at Ulta Beauty on Sunday, marking its first beauty retail partnership.

Ulta Beauty Tops Q4 Revenue Forecasts, Misses on Earnings

Fragrance and hair categories drove fourth-quarter growth, but stock dipped amid modest fiscal 2026 outlook.

Hairstory Lands at Ulta Beauty for First Major Retail Partnership

The detergent-free hair care brand is expanding its reach with a debut in 370 Ulta Beauty stores and…

Beauty Market Booms in Mexico: Global Brands and Retailers Eye Expansion Amid Growing Demand

Driven by a young, social media-savvy population and rising consumer demand, Mexico emerges as a powerhouse…