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Ulta Beauty

How Retailers Can Win in Beauty as Amazon Ramps Up Pressure

Experts say it's about doubling down on key differentiators, such as curation and in-store experiences.

EXCLUSIVE: Drake Unveils His First Eau de Parfum

Called Summer Mink, the scent follows successful launches in perfume oils and candles.

Beyoncé and Ulta Beauty Bring ‘Cowboy Carter’ Experience to Stores and Create Tour-inspired Beauty Looks

The tour kicks off in Los Angeles on Monday.

BCEO Talks: Kecia Steelman, CEO of Ulta Beauty

Just three months into her new job as Ulta Beauty CEO, Kecia Steelman is already proving herself to be a fast…

EXCLUSIVE: Ulta Beauty Appoints Lauren Brindley as Chief Merchandising and Digital Officer

New Ulta Beauty President and CEO Kecia Steelman has been building out her C-suite.

Walmart Expands Premium Beauty Offerings, Unveils Third Cohort of Walmart Start Accelerator Program

The Bentonville, Ark.-based retailer began adding Premium Beauty to its online marketplace last summer.

Ulta Beauty’s Earnings Surpass Wall Street Forecasts in Q4, but Full-year Forecasts Fall Short of Expectations

During her first earnings call as Ulta Beauty CEO, Kecia Steelman unveiled her new strategy, Ulta Beauty…

Rodan + Fields Enters Ulta Beauty

This marks the first major retail partnership for the skin care brand.

Tarte Expands Bestselling Shape Tape Range With New Blur Concealer Stick

The Shape Tape Blur Concealer Stick is available to shop starting Sunday.

Ulta Beauty to Inaugurate First Consumer Event

Called Ulta Beauty World, the one-day event will take place in San Antonio on April 26.

Kelly Mahoney Named Chief Marketing Officer of Ulta Beauty

She succeeds Michelle Crossan-Matos, who departed last month.

EXCLUSIVE: Beyoncé Knowles-Carter Marks Cécred’s First Year in Business With First Retail Expansion

Knowles-Carter said the partnership, Cécred's first retail play, "represents a meaningful milestone in our…

EXCLUSIVE: Billie Eilish Debuts Fragrance Pillar With Your Turn Launch

The new blockbuster follows the success of the brand's debut fragrance, as well as its ensuing line…

Has Beauty Lost Its Innovation Mojo?

Industry founders, executives and veterans outline where the innovation has gone in beauty.

Ulta Beauty CMO Michelle Crossan-Matos Exits Company

Crossan-Matos has held the job since 2023.