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New Study Looks at Where 2024’s Consumers Are Shopping

Coresight Research looks at consumer shopping habits and the diverse demographics frequenting apparel and…

Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds

With President Joe Biden's recent legislation posing a threat to TikTok's operations in the U.S., a First…

TikTok Trend Underconsumption Core Ticks Consumer Concerns on Spending, Sustainability

TikTok's latest hot hashtag has staying power as consumers seek more value and less stuff.

What Happens When a TikTok Trend Goes Wrong: Steve Madden Edition

After failing to make good on its promises, Steve Madden has found itself in the hot seat.

Entrupy Announces Expanded Partnership With TikTok as Pre-owned Sneakers Authenticator

The company has been working with TikTok Shop as an official authentication technology provider for handbags…

Amazon Teams with TikTok to Enable In-App Purchasing

Amazon customers will now be able to link their TikTok account to their Amazon account to make purchases…

What Is ‘Brat Summer’? The Edgy Viral Style Trend Inspired by Charli XCX’s Album and Y2K Nostalgia, Explained

Celebrities from Julia Fox to Amelia Gray are embracing "Brat Summer" and making the trend their own. Even…

‘Sunburnt Makeup’ Is the Latest TikTok Rage

The trend took a cue from an editorial in GQ China's June issue that went viral.

Hannah Berner Channeled Her Tennis Dreams to Become the Internet’s Favorite Comedian

"When I first did stand-up comedy, I was like, 'wait, this is tennis, but I don't lose. This is f—ing fun,'"…

WGSN’s New Platform for Buyers Combines Traditional Forecasting with AI

WGSN Fashion Buying helps buyers understand product direction.

European Commission Closes DSA Case After TikTok Promises to Nix Lite App

The European Commission said the resolution of the investigation into TikTok marks the first closed case…

Patriotic Pride Is in Style at the Olympics and Beyond

'Americancore' fashion is sweeping the 2024 Paris Summer Olympics.

The Ordinary Is Betting on TikTok’s Body Care Boom With Its Newest Products

The foray into body care entails three products and launches Tuesday.

Why Beauty Loves Collabs

Plus, this year's top 10 beauty collaborations ranked by earned media value, per CreatorIQ.

TikTok’s Latest Wellness Trend ‘Cortisol Face’ Is an Opportunity for Brands to Tap Into Stress-relief Products

Creators are taking to the platform to discuss how high levels of stress could be making them look puffy and…