tiktok
Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign
The Chinese Valentine's Day campaign will be rolled out in various platforms with different visuals to drive…
Skechers Has a Viral TikTok Video and 400% E-Comm Growth. Coincidence?
Videos featuring a viral song titled "Skechers" have blown past one billion views on TikTok.
The Thread: The First TikTok Beauty Influencer Line Is Here
Elsewhere on the Internet, Kim Petras will perform at NYX Cosmetics' virtual music festival.
WWD Recommends
The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist
"Y'all need to lather up."
Essential Items to Create At-Home Content
Wether you're practicing the latest tiktok viral dance or channeling your favorite YouTube beauty influencer…
The Thread: Beauty Flocks to TikTok
Fenty Beauty is one brand giving users plenty of room to go viral via a dedicated TikTok house.
How Influencer Brittany Xavier Is Transitioning to TikTok
The Instagram influencer has been growing her TikTok audience by thousands of new followers per day.
WWD Launches TikTok Account in Time for NYFW
Follow along as WWD offers a behind-the-scenes look at fashion week and industry events.
Teen-Friendly App TikTok Dabbles With Social Commerce but What Are the Retail Risks?
The short-form music-centric video platform is rolling out new features that take a step toward monetization.
Denim Reads: Fashion Brands on TikTok; How to Wear Denim to Work
From brands offering longer inseams to engaging with consumers on TikTok, these are our denim reads of the…
What to Watch: Influence China With Caution and Precision
Brands not only need to learn from the recent geopolitical storm but also the differences between influencers…