tiktok
Madison Beer Fronts New Morphe Collection
The influencer's collection with the makeup brand was inspired by her new album.
EXCLUSIVE: American Eagle Debuts Snapchat Dance Challenge
American Eagle launches the first brand-sponsored campaign to use Snap's 2-D body-tracking tech.
Kim Kardashian West’s Skims Celebrates One-year Anniversary
The new shapewear campaign features Rumer Willis, Amelia Gray, Delilah Belle Hamlin, Addison Rae, Lala…
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Walmart Confirms Microsoft Partnership in Bid to Buy TikTok
In the race to buy TikTok, joining forces brings important things to the table for both Walmart and Microsoft.
Could a Walmart-Microsoft Owned TikTok Spur Social Shopping in the US?
Walmart was vague about how it would use the mobile app, but said it would help grow its third-party…
TikTok CEO Quits as Company Prepares for Trump Fight
TikTok's turbulence continues, as ceo Kevin Mayer leaves after 100 days on the job.
TikTok’s Lawsuit Against Trump Administration Is On
The social media company said the president's executive order may "strip the rights" of its community.
Why a TikTok Ban Is a Life Lesson for Brands
Andrew Furman discusses effectively using social media in brand marketing strategies.
The Thread: Will Beauty Embrace Instagram Reels?
How Reels came to be is reminiscent of Instagram Stories, which bowed as Facebook's answer to competitor app…
Trump Signs Orders Banning TikTok, WeChat From U.S.
TikTok is already looking at legal action, saying it's "shocked" by Trump's move and that it happened without…
Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery
According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence…
TikTok Influencer Addison Rae Co-creates Cosmetics Company
Item Beauty, backed by brand incubator Madeby Collective, will launch on Aug. 11 with six products.
Trump Wants to Break TikTok Away From China
President Trump's reportedly on the verge of signing an executive order forcing China's ByteDance to sell the…
Hollister Turns to TikTok for Back-to-School Campaign Featuring Bill Nye
Hollister's denim back-to-school campaign features Bill Nye and TikTok stars experimenting in the jeans lab.
Real Kids Create B-t-s Campaign for American Eagle
A diverse cast created TikTok-inspired films that will air on the retailer's social media channels.