tiktok
Morphe Launches Gen Z Sub Brand, Morphe 2
Morphe 2 marks the first major makeup partnership for TikTok stars Charli and Dixie D'Amelio.
Amazon Gaffe Caps Tough Week for TikTok
Amazon's accidental TikTok ban, then reversal, highlights turbulent times for the social video app.
Amazon Asks Employees to Delete TikTok for Security Reasons
The move comes after Secretary of State Mike Pompeo suggested a ban on TikTok in the U.S.
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Gen Z Does Not Like the Idea of a TikTok Ban
Only a small portion of U.S. adults support the growing social media app being made unavailable in the U.S.
The U.S. ‘Looking at’ Banning TikTok
Secretary of State Mike Pompeo suggested the ban during an interview with Fox News on Monday.
Harry Styles’ JW Anderson Cardigan Inspires Viral TikTok Challenge
"It's so amazing the power of craft."
Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%
According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in…
Viral Video App TikTok Helps Brands Court Gen Z
Move over, Instagram. Gen Z sensation TikTok could be the new platform for product discovery in 2020.
TikTok Tips for Brands: How Influencers Can Generate Sales & Millions of Impressions
With 2 billion downloads, the power of TikTok is stronger than ever. Here, marketing experts weigh in on why…
The Top 10 Most Followed Fashion and Beauty Brands on TikTok
Many fashion and beauty brands have been early adopters of the Gen Z-favorite social media platform.
WWD Joins TikTok’s Creative Learning Fund
WWD is the only fashion brand participating in the initiative's launch.
The Thread: Beauty Gurus #PasstheBrush on TikTok
The transformation challenge has gone viral, prompting beauty influencers such as James Charles and Nikkie de…
The Tiny Face Challenge Takes Over TikTok
The trend emerged last week on the social media app and has since surpassed 3.7 million views.
LeBron James and Travis Scott Team on Class of 2020 T-shirt
The shirt will be available for three days, coinciding with James' class of 2020 special on May 16 on local…
Does a Blue Check Mark Have More Clout Than an Oscar? What it Means to Be a ‘Influencer’ Now
Social media has turned unknown tastemakers into fashion stars. But how long will it last?