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Inside the Beauty Routines of Five Teen Boys
Five boys — aged 14 to 20 — on what comprises their skin care routines, where they're shopping for beauty…
A Closer Look at Influencers From the Roaring 1920s — Coco Chanel, Irene Castle and Edna St. Vincent Millay
Influencers are in abundance today, but an exhibition examines how three helped to liberate women in the…
Augmented Reality Platform Eternitee Reimagines Fashion With the Classic White T-Shirt
The company combines the physical and digital worlds with AR skins to stay up to date with the latest social…
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Gen Z Dads Are Looking to TikTok for Product Recommendations
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TikTok, Captiv8 Expands Partnership With Social Commerce Integration
The collaboration enhances Captiv8's influencer marketing platform by enabling a seamless shopping…
TikTok Stars the Cavinder Twins to Be Ambassadors for Under Armour
They will test new product and appear in promotional materials for the Baltimore-based sports brand.
Dior’s Peter Philips Prefers to Create Trends, Not Chase Them
The makeup veteran talks synergies between Dior's fashion and beauty businesses, product ideation and his…
TikTok’s Hold on Consumers Continues to Grow
Research from Disqo finds brands are planning to keep advertising citing important consumer connections.
TikTok’s Hold on Consumers Continues to Grow
Research from Disqo finds brands are planning to keep advertising citing important consumer connections.
Brands Indicate Focus on Loyalty Programs and TikTok Shop, But Where’s the Disconnect?
Brand leaders discussed the ways they work to engage younger shoppers, but their differing approaches beg…
TikTok’s Latest Tool Enables Brands to Use AI-Generated Avatars in Ads
TikTok revealed that it will use AI to create avatars brands can use for ads; dub content for translations…
Kate Mackz on How She Became TikTok’s Running Interviewer
Mackz interviews influencers, athletes, actors, singers, DJs and more on her runs.
Tote Bag Alert: L.L. Bean Joins Forces With Wooden Sleepers for Limited Run
To celebrate the 80th anniversary of its Boat and Tote, L.L. Bean has recruited Wooden Sleepers' founder…
Ever/Body’s New CEO Talks Plans for the Millennial Med Spa
Ellen Bower was announced as the new CEO in May, taking the reins from Amy Shecter.
How a TikTok Ban Could Open Doors to Other Platforms for Brands
Faisal Ahmed, cofounder and CEO of Orme, shares insights about the platform and the impact of a possible…