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Unlocking Amazon’s Power for Beauty Brand Growth
Ouai's leadership team joined Front Row's Christopher Skinner to discuss Amazon's role as a "core engine of…
Yes, You Can Still Score Amazon Beauty Deals — From Shark, Lancôme, Supergoop, and More — After Prime Day
Skip right to the still-live, must-grab deals with this editor-approved roundup.
Amazon, Formula 1, Target and Pinterest Are Among the Top 50 Brands of 2025
A new report by DCDX looked at the top 50 brands for 2025, measured by organic popularity and consistency…
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Pacsun’s Youth Study Shows Social Media Outranks Sustainability
Social media's influence on Gen Z and Gen Alpha is evident throughout Pacun's new report.
The 30 Most Impactful Women Under 30 Across Beauty and Wellness
From Alix Earle and Monet McMichael to Taylor Frankel and Leah Kateb, the young women who are redefining…
This Buzzy Night Serum Is TikTok’s Newest ‘Morning Shed’ Obsession — It’s Now 20% Off for a Limited Time
Put it on at night and forget about it, then indulge in the results come morning: It's really that simple.
Our Editors Swear By EltaMD’s Dermatologist-Trusted Line of Sunscreens — Here’s Why
It's also a favorite for stars from Sydney Sweeney to Hailey Bieber (and their healthy, covetable complexions…
TikTok’s 10 Most Viral Wellness Trends, From Foot Massagers to Apple Cider Vinegar Gummies
According to data from Spate, nine of the top 10 wellness trends on TikTok are supplements.
PacSun Releases Results of First Youth Survey
Gen Z and Gen Alpha consumers report they are most interested in their mental health.
TikTok Brands Hit Retail: Will Their Virality Translate to Brick-and-mortar Sales?
Brands such as Medicube, Personal Day and GuruNanda have gained significant recognition online and have now…
Are Tom Brady and Gisele Bündchen Forerunners in Parasocial Advertising?
The Fox Sports commentator and his former wife could be tapping into the parasocial relationships consumers…
The Essentials That Helped Me Survive a ‘Euro Summer’ in Italy
From lightweight denim to linen blends, here are the essentials that helped me survive the Italian heat…plus…
Virality-driven Beauty Brands Are Reshaping the Industry, but Sustaining Momentum Remains Key Challenge
A new report highlights the TikTok-fueled growth of brands like Medicube, Anua and Sacheu Beauty, while…
Crocs’ CEO Eyes ‘Bold Decisions’ for Sustainable Growth and Cash Flow
Crocs CEO Andrew Rees said "social commerce and live streaming platforms," such as TikTok Shop, will drive…
American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
American Eagle Outfitters has faced a firestorm of controversy and global news coverage for its "Sydney…