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One year in, the beloved-on-TikTok “morning shed” trend is still going strong. What it involves? Wearing layers upon layers of beauty products and hair styling tools as you catch your nightly zzzs, only to “shed” them all after your morning alarm rings, revealing brighter, firmer, and bouncier skin, not to mention perfectly curly and hydrated hair. And while morning-shed beauty mainstays include face wraps, sheet masks, mouth tape, heatless curlers, lip masks, under-eye patches, and beyond, a new product has entered the chat and is prepared to take your beloved nightly ritual up a notch. It’s Nocturnal’s Polar Night Renewal Serum, your one-stop shop for a wrinkle-free, toned, and luminous appearance.
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Nocturnal Skincare is a baby in the industry, being just over a year old. Already though, it’s managed to attract a zealous following based on its motto of “Sleep in luxury. Wake in legacy.” Rooted in the workings of skin’s circadian rhythm, each Nocturnal offering targets cellular repair processes at night, which is also when your face absorbs topicals most effectively. Another reason behind the company’s success? An emphasis on the Japandi (Japan-meets-Scandinavia) aesthetic in packaging, which is why you can also score Knot Bags on Nocturnal’s site: sculptural yet soft, traditionally Japanese carriers for everything from your new Polar Night Renewal Serum to petite farmers market finds.
As for the serum itself, Nocturnal recommends applying it as the immediate next step after cleansing your complexion, before any kind of moisturizers or face oils come out. Stimulating skin’s production of collagen and elastin while consistently releasing various potent peptides as you snooze, the Polar Night Renewal Serum promises a decrease in fine lines, healthier skin texture overall, and a more moisturized, dewy appearance after just six weeks of consistent use. If you like to keep your skin completely product-free while you count sheep, there’s no rule against applying this nourishing and soothing skin care innovation in the morning, too, as it also helps protect your face from free radical damage during the day, per Nocturnal.
Besides high-achieving peptides that target skin on a nitty-gritty level through a sustained-release mechanism, the serum also comes equipped with brightening niacinamide, a Nordic oat blend for extra smoothness, and the Evening Primrose flower which, fittingly, blooms at night and is rich in a specific type of fatty acid that repairs the skin barrier. For those who are already hooked on the product based on its sheer description and scheming how to get more of it, the serum comes with a 30-milliliter refill bottle that you can simply twist on for continuing your Nocturnal-powered night routine without a second thought. And should you only desire to dip your toes into everything the Polar Night Renewal Serum offers for now, there’s a 15-milliliter option available that we guarantee you’ll use to the last drop — only to order again, in multiples.
The “morning shed” popularized on social media is an inherently self-centered procedure, prioritizing not only your skin’s health but also feelings of balance and groundedness. That being said, the holidays are creeping up on us, so don’t sleep on Nocturnal’s Japandi Luxury Set, which complements the serum with a refill bottle and a chic Knot Bag for good measure. Your mom, wife, or the hostess with the mostest will become obsessed: That’s a guarantee.
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Nocturnal Polar Night Renewal Serum, 30 ml
Price upon publish date of this article: $142.40
Nocturnal Polar Night Renewal Serum, 15 ml
Price upon publish date of this article: $73.60
Shop More Bestsellers From Nocturnal Skincare
Nocturnal Japandi Luxury Set
Price upon publish date of this article: $214.40
Nocturnal Japandi Knot Bag
Price upon publish date of this article: $43.20
Nocturnal Polar Night Renewal Serum Refill, 30 ml
Price upon publish date of this article: $131.20
Nocturnal Polar Night Renewal Serum Refill, 15 ml
Price upon publish date of this article: $68
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on bestselling beauty products worth your money.