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TikTok Tops Instagram as Beauty’s Biggest Driver of Earned Media Value
Data from WeArisma shows that beauty brands netted more earned media value on TikTok than Instagram for the…
How to Shop Hailey and Justin Bieber’s Already-Viral Rhode Pimple Patch Collab — Out Now
The festival-inspired, 100-percent hydrocolloid stickers, called Spotwear, are available to buy as of April…
The 10 Hashtags Driving the Most Beauty Sales on TikTok Shop
Videos tagged with these terms drove more than $670 million in combined beauty sales during the last year…
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Old Copies of JFK Jr.’s Magazine ‘George’ Are Going Viral (and Selling for as Much as $900) — Here’s How to Get Yours
Co-founded by the Kennedy heir, who's getting renewed attention thanks to the hit TV series "Love Story," the…
With 13 New Brands, Ulta Beauty Wants to Dominate in Korean Hair Care
The retailer is launching a slate of Korean hair care brands online and in select doors as it bets even…
The Korean Wellness Wave Is Coming — and Fast
Innovative, ingredient-driven Korean wellness brands are quietly employing the K-beauty playbook to enter the…
Why ‘Heartthrob Marketing’ Is Rising in Beauty
Beauty is increasingly wielding the power of the boy toy, and for good reason.
On TikTok Shop, a Brand for the Looksmaxxers Emerges
A men's personal care brand founded by an internet-famous barber has cracked TikTok Shop's top-10 beauty…
Why Influencer Brands Are Taking Over Beauty Again
A decade after influencer brands first made their mark on beauty, a new generation of creator-founders are…
The Indie Beauty Brands That Won Social Media in January
Jennifer Aniston's LolaVie, which debuted a new hair growth serum, saw the most media impact value growth…
The Top 10 Black-founded Beauty Brands on Social Media in January
Danessa Myricks Beauty, which ranked number-two, saw the most significant year-over-year growth in online…
Vivaia’s Selena Gomez–Worn Mary Jane Is Now Podiatrist-Approved — Shop It Here, Plus Other Styles That Treat Feet Right
The brand behind the TikTok-viral "sneakerina" just announced that it earned the American Podiatric Medical…
NikeSkims Is Giving Maison Margiela a Run for Its Money With This New Tabi-Toe Shoe — How to Shop the Brand’s First-Ever Sneaker
The NikeSkims Rift Mesh updates one of Nike's quirkiest silhouettes from the '90s, while harnessing the…
Feminine Care Is Soaring on TikTok Shop – Meet the Top 10 Brands Driving the Category
Sales of feminine care products grew more than 300 percent on the social commerce platform in 2025.
Beauty’s 2025 Social Media Report Card
The 10 brands that dominated the online beauty-verse this year, plus 10 more that rose fastest through the…