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‘Fragrances Are the New Sneakers’: How Perfume Became a Teen Status Symbol
Fragrance-savvy teenagers are driving discovery and shaping trends within the scent category, which has…
Fragrance Dupe Brand Dossier Is Opening Stores
The viral, 2019-founded brand, best known for its "Impressions" line of designer- and niche-inspired…
Why Guava-themed Beauty Launches Are Going to Be Everywhere This Summer
From Summer Fridays to Anna Sui, beauty brands are embracing guava as the "It" fruit of summer — and data…
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The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of
Data from Charm.io shows fragrance sellers like Decant Heaven, known for designer perfume samples, and…
The Makers of Tree Hut Are Introducing a Second, ‘More Elevated’ Body Care Brand
After netting exponential growth during the early pandemic days of #ShowerTok, Tree Hut maker Naterra…
From Clicks to Commerce: Unlocking Sales in the Digital-First Era
Highlighting the impact of social commerce, executives from Recom, True Beauty Ventures and Supergoop chat…
To Splurge or Not to Splurge: Inside Beauty’s Great Dupe Debate
Dupes — a longtime point of contention within the beauty industry — are riding high as consumers across…
The 30 Fragrance, Skin and Makeup Brands That Won Social Media During the First Quarter
Bee Shapiro's Ellis Brooklyn was the fastest-growing fragrance brand by earned media value, while L'Occitane…
EXCLUSIVE: Alix Earle Is ‘Un-expiring’ Pantene’s Newest Drop
After shouting out the brand in a viral video in December, Earle has teamed up with Pantene to launch a…
Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?
TikTok has become a key bargaining chip in China's escalating tariff battle with the U.S. — while remaining…
Who’s Winning the Lip Liner Wars?
As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a…
When It Comes to Fragrance, Boys, Too, Just Want to Have Fun
March popularity data from Fragrantica shows men's fragrance fans are engaging heavily with offerings across…
Rare Beauty, ColourPop Among Makeup’s 10 Buzziest Brands in February
A breakdown of the top 10 U.S. makeup brands by social media buzz in February, per CreatorIQ.
Meet the Rising Fragrance Brands Netting Millions in Sales on TikTok Shop
From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands…
Huda Beauty, L’Oréal Paris Among Top 10 Brands on Social in the U.K.
On the heels of a buzzy event in Dubai celebrating the brand's latest Ube collection launch, Huda Beauty took…