viral
New SPF and Lip Launches are Catapulting Skin Care’s Buzziest Brands on Social, Data Shows
Data from Traackr shows that the top 10 skin care brands by social media momentum in May — Summer Fridays…
Tote Bag Alert: L.L. Bean Joins Forces With Wooden Sleepers for Limited Run
To celebrate the 80th anniversary of its Boat and Tote, L.L. Bean has recruited Wooden Sleepers' founder…
Jonathan Anderson Turns Viral ‘Loewe’ Tomato Meme Into a Luxury Clutch
The designer revealed a bag that resembles the ribbed heirloom tomato.
From the Rise of Nontoxic Fragrances to Strawberry Makeup’s Unlikely Staying Power: Six TikTok Beauty Trends to Watch
Data from Trendalytics indicates niche ingredients like sea buckthorn berry and hypochlorous acid are going…
EXCLUSIVE: TikTok Star Monet McMichael Enters Her ‘Rose Era’ With Snif Fragrance Collaboration
Cocreated by McMichael over the course of a year, Rose Era taps strawberry, ambrette and laundry accord and…
Why Community Building Is the OG Form of Social Selling for Digital-first Brands Trinny London and Summer Fridays
High-quality product is only one part of the equation for next-gen brands looking to build sticky customer…
How 40-year-old MAC Cosmetics Taps Culture and ‘Nowstalgia’ to Fuel Its Cool
The brand has cultivated an impactful approach to evolving — while still honoring — the pillars it was…
TikTok’s Fixation on ‘Unsexy’ Beauty Products Points to Opportunity for Personal Care Marketers
As consumers pull back the curtain on the less-glamorous aspects of their maintenance routines, a…
Why Old-school Heroes Are Outpacing Even the Buzziest New Beauty Launches in Social Media Mentions
Data from Buttermilk indicates long-standing favorites by brands like MAC Cosmetics, Milk and E.l.f. are…
EXCLUSIVE: WGSN’s New TikTok Analytics Tool Assesses How Brands Can Best Leverage Viral Trends
In addition to identifying a trend's origin, the tool aims to allow insight into how long a given trend will…
How Alix Earle Climbed to the Top
Inside the 23-year-old TikTok creator turned podcast host's candid approach to content.
Meet the Marathon Trainee Putting TikTok’s Buzziest Lip Treatments to the Test
Clare Dumont's quest for the ultimate race-day lip product has captured the attention of millions online.
Fendi and Chupa Chups Introduce Quirky Lollipop Holder Bags on the Runway at Milan Fashion Week for Fall 2024
The lollipop case is made of Selleria leather.
Sol de Janeiro, Rhode Among Top 10 Skin Care Brands on Instagram in January
Data from Mintoiro indicates high-quality creative content and consistency are keys to cutting through the…