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Beauty’s 15 Biggest Brands by Engagement on TikTok, Instagram and YouTube
A report by Dash Hudson shows brand engagement rates are growing on both TikTok and Instagram — though only…
EXCLUSIVE: A New, TikTok Trend-led E-tailer Wants to Be the ‘Supreme’ of the Beauty Industry
Founded by a beauty veteran, Haut Drops aims to combine entertainment, "drop" culture and beauty in a way…
The 10 Most-purchased Beauty Products on TikTok Shop in August, per Charm.io
K-beauty skin care kits are soaring, plus a more nascent hair tool brand has joined the ranks of Wavytalk and…
The Top 10 Gen X Beauty Influencers to Watch
A new report by Traackr spotlights the Gen X influencers who are making waves in beauty.
After Signing Charli XCX, Valentino Beauty Hosts New York Pop-up for Spike Lipsticks Launch
The brand is taking over Flatiron Plaza on Friday and Saturday to commemorate the launch of its newest…
The 10 Beauty Brands That Ruled Among Gen Z This Summer
A new report by Dcdx shows Charlotte Tilbury and Sephora were among Gen Z's top 10 brands by organic UGC…
After More Than 1 Million Products Sold on TikTok Shop, The Beachwaver Co. Is Re-entering Retail
Best known for its signature rotating curling iron, the celebrity hairstylist-founded brand is launching on…
Why TikTok Loves Discontinued Beauty Products
Nostalgia is sweeping online beauty lovers of all ages — and brands like MAC Cosmetics and Urban Decay are…
Halle Berry Reveals Real-life Inspiration Behind Viral Hairstyle From ‘The Call’ at ‘Never Let Go’ Screening
A decade later, Halle Berry shares the true story behind her most talked-about hairstyle.
These 10 Influencers Drove the Most Social Media Buzz for Skin Care Brands in H1
A breakdown of the most EMV-driving skin care influencers of 2024 — from Kriss Leos with her signature…
Which Beauty Brands are Winning by Influencer Love in 2024?
Data from Launchmetrics shows influencers Mikayla Nogueira and Sanaa El Mahalli were among the top…
EXCLUSIVE: Glow Recipe Is Taking on Adult Acne With Its New Retinol Serum
Featuring a triple-retinoid blend, the launch marks the first in the skin care giant's Blackberry franchise…
Data Shows Korean Skin Care Brands Are Dominating Via Organic TikTok Buzz — and It’s Not Close
Fueled by heavier-duty SPFs, accessible pricing and efficacious ingredients, K-beauty's second Stateside wave…
Meet the People’s Princesses of BeautyTok
TikTok's burgeoning beauty stars are combining product prowess with a storytelling finesse almost reminiscent…
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
How makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have cultivated…