viral
The 10 Most-loved Fragrance Brands on Social Media
Data from CreatorIQ shows that in September, Phlur was the number-one fragrance brand by EMV by a significant…
The 10 Top-growing Beauty Brands by Online Buzz Right Now
Propelled by its inaugural fragrance, Miu Miu takes the top spot, data from Traackr shows.
E.l.f. Cosmetics to Launch In-stream Shopping on Twitch
The beauty brand has teamed with Amazon Ads to test the first in-stream live shopping element on Twitch.
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The Korean beauty conglomerate will feature Laneige, Innisfree, Aestura and Hanyul in its upcoming "Seoul in…
This Buzzy Night Serum Is TikTok’s Newest ‘Morning Shed’ Obsession — It’s Now 20% Off for a Limited Time
Put it on at night and forget about it, then indulge in the results come morning: It's really that simple.
How to Master the Cool-toned Makeup Trend for Fall, According to Makeup Artists
Plus, nine products to get the look — from Danessa Myricks' newest high-pigment shadows to the ultimate…
Inside the Burgeoning Business of Twitch
The once-casual, gaming-focused streaming platform has become a juggernaut for a new generation of internet…
From Oakcha to Jo Milano Paris, Dupe Fragrance Brands are Proliferating — and Winning — on TikTok Shop
A breakdown of the 10 fastest-growing fragrance brands on TikTok Shop this year, per Charm.io.
Makeup’s 10 Most Viral Brands in June
A breakdown of the most talked-about makeup brands in June, according to CreatorIQ.
The Top 10 Beauty Brands by Organic Growth in TikTok Hype
Standouts include Pamela Anderson's Sonsie to Umberto Giannini's eponymous hair care line, according to data…
A Beauty Incubator Tried to Launch an AI Fragrance Influencer. Human Influencers Weren’t Impressed
Slate Brands introduced Iris Lane — billed in her Instagram profile as "the first AI perfume influencer" — on…
Beauty’s Race to Snap Up This Year’s Cast of ‘Love Island USA’ Has Begun
The show's seventh — and most-viewed — season to date closed this week, and beauty brands already appear to…
Who’s Winning the 2025 Fragrance Game so Far?
Findings from YipitData show that TikTok Shop and Target are neck-and-neck by fragrance sales; Kayali is…
Is the Labubu Effect Coming for Beauty Next?
The Pop Mart-made dolls have seen a surge in popularity across the globe, spurring collaborations with brands…
How Much Beauty’s 10 Biggest Brands on TikTok Shop Made in May — From Tarte to Maybelline
A breakdown of the top 10 beauty brands by TikTok Shop sales during the month of May, per Charm.io, plus…