tiktok
Here’s What Denim Looked Like In 2016
A decade ago, denim brands were experimenting with fresh ideas and celebrity endorsements, while…
The Shoes That Defined 2016: Rihanna’s Fenty Puma Creeper, the Sock Shoe and More Nostalgic Styles
The "2026 is the new 2016" moment has old campaign images and outfit posts resurfacing — along with the shoes…
Best Perfumes to Wear in Winter 2026, From Soft-Spoken, “Second-Skin” Picks to Unexpected Takes on the Gourmand Trend
You're tired of bland fragrance summaries, so we're here to offer up poetic descriptions of the most worth-it…
The 14 Best Moisturizers to Use on Dry, Sensitive Skin in the Winter, According to Dermatologists
Revive and nourish parched, cold-weather skin with these top-rated, hydrating moisturizers.
The Top TikTok Beauty Trends of 2025: Salmon Sperm, Guava Makeup, Butter Skin and More
WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's…
Dr. Muneeb Shah’s Remedy to Launch at Target
The brand, founded by #DermTok pioneer Dr. Muneeb Shah, is marking its first retail partnership roughly a…
Macaulay Culkin on ‘Becoming a Crocs Guy’ as Actor Makes a Surprise TikTok Shop Appearance for the Shoe Brand
The "Home Alone" star brought his charm to a segment of the footwear brand's livestream event.
Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner
Authentic has tapped Pattern Group to help fast-track its marketplace growth.
Hailey Bieber Unveils Leopard Print Nails, Setting the Tone for Winter Trends
The 29-year-old beauty mogul took to her social media on Tuesday to share a "Get Ready With Me" video, giving…
Shein Has a Surprising New Shoe Partner — the 200-Year-Old Clarks Label
In the Americas, the shoe brand has recently expanded to Shop Simon and Walmart, with Target joining the line…
Ajay Salpekar on Engineering TikTok’s Beauty Boom and Redefining Retail Discovery
The general manager of beauty for TikTok has been busy building what he called "discovery commerce" for the…
Pricing Strategies Shift Amid Tariffs, Consumer Slowdowns
With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in…
Lululemon’s New ‘Big Cozy’ Collection Settles the ‘Tight or Baggy’ TikTok Debate Once and for All (Hint: Baggy’s the Winner)
The oversized hoodies, joggers, and pullovers here are all made from a heavyweight fleece fabric you won't…
Mary Phillips’ Multifaceted Path to M.Ph
At the WWD LA Beauty Forum, Phillips outlined her wide-ranging career path and how it culminated in the…