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Swimwear
Untuckit Partners With Fair Harbor on Eco-friendly Swimwear
The collection is made from recycled plastic bottles.
Everything but Water in Sustainable Tie-ups
For the first time, all the windows at its 100 stores will be dressed solely with sustainable swimwear from…
Retailers Opt for Variety In Their 2019 Swimwear Buys
Diversity, comfort and active lifestyles are among the macro shifts shaping the $47 million U.S. swimwear…
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Aly Raisman Is Making Women Feel Comfortable in Their Clothes — One Collection at a Time
A new collaboration with Aerie introduces activewear for every woman.
Swimwear is Officially Back at Victoria’s Secret
Victoria's Secret is reintroducing swim wear in a new collection to debut in 2019 on its website, after…
The Return of Swimwear: Victoria’s Secret Unveils Its Latest Collection Online
The new swimwear line is a bid to win back market share.
This is Why Reformation’s Newest Swimwear is Only Sustainable-ish’
The truth is, swimwear and sustainability don't go "hand in hand," L.A.-based It-Girl brand Reformation…
Shoshanna Gruss Celebrates 20 Years in Fashion, Inks New Deal With Gwynnie Bee, Prepares for Saks Exclusive
The entrepreneur shelved plans for a career in finance to start her own dress label with a $30,000 loan from…
Chargers QB Philip Rivers’ Wife, Tiffany, Prepares for Their Ninth Child, Playoff Game With Patriots, New Swimwear Label
As her NFL quarterback husband prepares to square off with the New England Patriots, Tiffany Rivers is…
Johnny Was Explores Sale as It Continues Push to Scale
The Los Angeles brand continues an aggressive strategy that will see it enter swim and continue opening more…
Johnny Was Continues Growth Push With Swim
The newest category continues a plan that looks to scale the business through an expanded assortment and…
Victoria’s Secret Is Bringing Back Swimwear
After a three-year vacation, swimsuits are returning to the lingerie company, which is also looking at…
Can John Mehas Save Victoria’s Secret?
The intimates giant announces a new ceo and its latest earnings amid a flurry of public relations nightmares.
Summersalt’s Swimwear Line Focuses on Fit and a Lower Footprint
Summersalt employs recycled materials and a patented, data-driven system based on 1.5 million body…
FIT Panelists Suggest Fighting Fast Fashion in the Name of Sustainability
Speakers stressed the need for consumers and manufacturers to improve their consumption practices.