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Swimwear

Arena, Eurojersey Team Up With Olympic Swimmer

Swedish athlete Therese Alshammar designed a four-style capsule collection for the swimwear brand, which…

Kate Upton Talks Fitness, Copper Fit, Diversity on the Runway and Dreams of Skydiving

The three-times Sports Illustrated Swimsuit Issue model sees fitness as a lifestyle, whereas her Houston…

Mary Jane Swim Introducing CBD to Fashion With Nine Capsule Collections

In addition to selling direct-to-consumer sales, Mary Jane Swim will have pop-up stores in dispensaries and…

Levy Group Add Licenses for Tahari Swimwear, Hickey Freeman Sportswear

Both lines are for spring 2019.

As Swimwear Market Booms, Brands Open Stores

Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands…

Italian Swimwear Show Previews Summer ’19 Trends

At MareDaMare beachwear and intimates show in Florence, Italy, swimwear trends gave a nod to nature…

Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less…

Spyder’s Move to Water Sports

The entry into swimwear follows a lifestyle collection presented last month in Milan.

Do You Know What You’re Swimming In?

It might be better than you expected.

All for One

This summer, one-piece suits have eclipsed the bikini. Sales boom as women "take back" their sexuality at the…

Swimwear Brands Wade Into Price Transparency

The movement goes hand-in-hand with ethical and sustainable good practices businesses have adopted.

Summer Madness 2018: Nine to Dive — Behold the Fancy Swimsuit

The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.

Ones to Watch in Swimwear: Bikyni

Reformation's former chief operating officer already knew how to build a digital brand; she just wanted to…

Ones to Watch in Swimwear: Solid & Striped

The fast-growing brand now boasts 400 stockists — and that's only half its annual sales.

Ones to Watch in Swimwear: Tropic of C

Tropic of C's initial lineup does double duty as sophisticated fashion basics for the summer months.