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Spanx

The Shape of Denim: Jeans That Lift, Smooth and Enhance

Fashion is in a body-conscious era.

Spanx Targets Summer Comfort with New Lightweight Denim Line

The collection is made with fabrics that are 4 oz. lighter than existing Authentic 360 denim fabrics.

Spanx Relaunches Swimwear Collection With Three Different Compression Levels

The brand brings its expertise in fit and function to the category.

Spanx Keeps an Eye on Innovation in Competitive Fields

The global shapewear market size was estimated at $2.73 billion last year and it is projected to hit…

Spanx at 25: Sara Blakely Reflects on Revolutionizing Shapewear

The founder talks about how she disrupted the intimate apparel business over and over again.

Spanx and La Ligne Team Up for Limited-edition Collection of Luxurious Sweaters

A campaign for the capsule stars Tracee Ellis Ross.

Spanx Partners With Karla Welch to Launch ‘Shaped by Stylists’ Ambassador Program

The program provides ambassadors with access to the Spanx community.

New Spanx Denim Collection Offers 360-Degree Body-Shaping Fit

SpanxShape Authentic 360 marries trend-driven silhouettes with shaping technology.

EXCLUSIVE: Bala and Spanx Tap Into Their Sculpting Expertise in New Active Collaboration

The collaboration features four bestselling Bala products in fall-inspired shades from Spanx's upcoming…

Spanx’s Supima Collection Delivers Its Signature Shaping Technology with a Cotton Twist

If Spanx’s recent collection launch is any indication, natural materials are the next big thing in…

Sara Blakely and Leslie Blodgett Are Rebels With a Cause

The entrepreneurs and friends both built iconic brands without a roadmap.

How the WWD Beauty CEO Summit Speakers Create a Culture of Innovation

James Dyson, Sara Blakely and more share their insights on how to drive innovation and agility inside an…

Material World: Swedish Stockings Owner Solves for Fashion’s Plastic Straw

Swe-s has revealed Treadfine: its next brand working to replace the wear-and-tear nylon production process…

Spanx Debuts Jeans With Lycra’s FitSense Technology

The SPANXsculpt ReDefine Denim collection offers jeans with targeted sculpting zones.

Spanx Launches Spanxsculpt ReDefine Denim Collection With Lycra FitSense Technology

The fabric aims to provide tummy control, thigh-shaping and butt-lifting.