social media
DIY Denim Is the Latest Quarantine Hobby with the Greatest Staying Power
Searches for DIY denim tips have surged as a result of COVID-19, but experts say this is one quarantine hobby…
70% of Gen Z Has Been Swayed to Purchase by a Nano-Influencer
"Over Gen Zers' lifetime, social media has evolved from a platform of connection to a platform of…
The Denim Window Kicks Off a Social Happy Hour via Instagram
Amsterdam-based The Denim Window is doing its part to keep the conversation flowing with the launch of The…
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Here’s Where Apparel Should Spend Social Platform Ad Dollars
This year, spending on social media is forecast to grow to 13 percent of marketing budgets, and is expected…
Trump’s Tweets Move Markets, But Not Always the Way He Wants
Trump, with 67.6 million followers, averages nine tweets a day and even a negative post has had an impact…
Fomo Storefront Helps In-Store Customers Become Ad-Hoc Influencers
Fomo Storefront keeps consumers connected in-store by leveraging social influence and peer-sourced reviews on…
Denim Reads: Gen Z Reimagines ‘Shop the Look’ and the Bride Wore Off-White
From edgy bridal to closet accounts, Gen Z consumers (and younger) are reimagining new ways to dress and shop.
Will Gen Z Pay Extra for Goods That are Locally Sourced and Sustainable?
Gen Z's desire for health and wellness—and a willingness to pay for it—is changing the retail…
How Influencers Bridge the Gap Between the Supply Chain and Consumers
The gap between the denim supply chain and influencers is closing.
Heuritech to Bring Fashion Analytics Prowess to Beauty With New Funding
Fashion analytics firm Heuritech raised $4.4 million to help apparel brands—and now beauty—extract…
Is the Need to ‘Gram Killing the Retail Experience?
If a consumer tries on an item, takes an Instagram photo, posts it and leaves empty handed, does it help or…
User Generated Content Deemed Largest Sales Driver for Brands and Retailers
User generated content emerged as the key to consumers' hearts when it comes to shopping online, surpassing…
Streetwear Consumers are Unmoved by Social Media Influencers
Major players in the streetwear category have evolved to include athletic and luxury brands, but its biggest…
Here’s How Voice Technology Influences Shopping
A survey of 4,500 online shoppers reveals the evolution of voice commerce and where brands and retailers are…
How Social Media Helped Build Good American Into an ‘It’ Brand
It should come as no surprise that social media has become a crucial marketing tool for a brand co-founded by…