social media
FiveFourFive, the Community-driven Menswear Brand, Opens First Permanent Store in Milan
Founded by social media personality Luca Santeramo, alongside Marco Amodio, the company is growing past…
5 Macro Trends Shaping Fashion In 2026
Societal movements, pop culture and social media—and consumers' efforts to unplug from it—are shaping fashion…
Old Navy Sees Surge in Popularity for Skinny and Slouchy Jeans
Old Navy partnered with Data, But Make It Fashion for an industry deep dive on what's hot in denim.
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American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
American Eagle Outfitters has faced a firestorm of controversy and global news coverage for its "Sydney…
EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact Finds
Using the PEF method, Glimpact's study found insights on the driving forces behind the environmental…
How Judy Blue Became a Viral TikTok Brand
The size-inclusive brand celebrates its 25th anniversary this year.
Quality and Community Remain Core to New York City’s Blue In Green
The New York City retailer remains focused on delivering quality and community.
Augmented Reality Platform Eternitee Reimagines Fashion With the Classic White T-Shirt
The company combines the physical and digital worlds with AR skins to stay up to date with the latest social…
Boohoo Unveils Influencer-Centric Shopping Initiative with LoudCrowd
The Boohoo Collective is designed to "redefine social commerce" by integrating thousands of creators into the…
YouTuber Turned Model Ian Jeffrey is Charting His Own Course
The influencer shares his modeling ambitions.
How a TikTok Ban Could Open Doors to Other Platforms for Brands
Faisal Ahmed, cofounder and CEO of Orme, shares insights about the platform and the impact of a possible…
Brands Prank Followers with Denim Thongs and Tesla Jeans
Brands celebrated April Fools' Day with fake product launches.
Acne Studios Creative Director Talks Kylie Jenner Effect
The Swedish brand's fall campaign with the Kylie Jenner brought in new followers online and in stores.
80% of Women Purchased an Item Seen on Social Media: Survey
While TikTok gets the most buzz, the survey found that YouTube actually ranked as the top social media…
Highsnobiety: Rule-Breaking Brands, Niche Designs Are Redefining Luxury
Tastemakers are resetting the rules for what's in and what's out in the luxury market.