social media
Amazon Reviews and the Social Dilemma
Despite stopping more than 200 million suspected fake reviews in 2020, some observers suggest Amazon could…
Why it Pays to Be Accountable in a Social Media Storm
At a time when brands and retailers are held accountable on social media, fashion must be ready to capably…
Tencel’s New Action-Oriented Campaign Promotes Smart Fashion Purchases
Ahead of Earth Day on April 22, Tencel launched #checkwhatsgood, an action-oriented campaign that brings…
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Chinatown Market Announces Upcoming Name Change After Social Petition
Streetwear brand Chinatown Market announced an upcoming rebrand after a petition and social media movement…
This Is What Instagram Users Have to Say About Vivaia’s Eco-Chic Flats
The women's footwear brand gave 200 "testers" a pair of its eco-friendly flats, offering lifetime deals in…
What Bottega Veneta’s Break-up With Social Says About Instagram and TikTok
Though the luxury label offlined its social channels, experts say platforms like Instagram and TikTok…
Could Livestream Shopping Finally Come of Age in 2021?
Walmart is among the biggest retailers to experiment with livestream shopping, tapping TikTok influencers to…
Eco-Friendly Vivaia Trades Free Flats for Social Media Shoutouts
Selected participants will receive a free pair in exchange for detailed reviews on their social media…
20 Examples of the New Normal the Denim Industry Faces
From political statements to consumers' desire to hit the road, Rivet outlines 20 trends to watch for the…
How AGI Denim Is Giving Thanks to Covid First Responders
AGI Denim is working with its brand partners to gift free jeans to first responders helping fight the spread…
‘Real’ Stories Crucial for a Fashion Brand’s Social Media Marketing
Kingpins24 panelists discussed the importance of social media marketing for fashion brands looking to…
69% of Chinese Retailers Adopted New Channels, Tech to Survive Covid
A recent report says Chinese retailers embraced new fulfillment partnerships, delivery technologies and…
Brands Turn to Micro Influencers for Promotion During COVID-19
A new report by social media firm Socialbakers reveals the upside of working with influencers with a small…
Investing in Diversity Can Deliver Bottom-Line Benefits, Experts Say
Recent events have underscored the need for concrete, industry-wide change that starts within corporate…
Lucky Brand’s New Social Media Challenge Entertains and Supports Essential Workers
Lucky Brand's "Win From Home" campaign presents daily quarantine-themed challenges with prizes that benefit…