social media
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
81 percent of young consumers don't want to see the same kind of content on every platform, according to…
Project NY Examines Representation in Content Creation
Project NY panelists discussed how representation influences how content comes to life.
How Neenah is Elevating the Brand Experience One Package at a Time
Neenah is expanding its offerings, creating an elevated look for brands and providing a positive unboxing…
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This Fashion Founder Says Southeast Asia Is So Much More Than Sourcing
Sonya Gill's new marketplace The Lnk aims to drive Southeast Asian fashion labels into the North American…
The Tricks to Tracking Fashion Trends Through Social Media
Trends are dictated by consumers and influenced by multiple sources, from niche personalities and digital…
These Customer Experience Components Can Help Meet New Demands
Anything retailers can do to make shopping easier isn't just welcome, it can cement relationships and grow…
Amazon Sues 10,000 Facebook Group Admins Over Alleged Fake Reviews
The litigation comes a year after the company publicly called on social media firms to proactively invest in…
Levi’s, Frame, Good American and More React to Fall of Roe v. Wade
Denim brands are using their social media platforms to share how they plan to help protect reproductive…
Veocel Joins Environmental Advocates in ‘Cares for the Future’ Initiative
The initiative uses social media content to inspire, educate and empower consumers to play a bigger role in…
LS&Co. Turns to Instagram and Nonprofits to Raise Gun Violence Awareness
Levi Strauss & Co. amplified its stance on gun control across its social media channels on Gun Violence…
The Complicated World of Fashion Cores
The current state of fashion is a duel between core items and themed "cores" built around social media-driven…
Ukrainian Denim Brand Kseniaschnaider Calls for Financial Support
Ukrainian brand Kseniaschnaider is calling for financial support for its employees as the company's…
Tencel’s #MakeItFeelRight Movement Fights Fashion’s Carbon Problem
"We could not be happier to endorse such an exciting, timely and effective movement," Jordan Nordarse…
Amazon Settles With Influencers Behind Social Media Counterfeit Scheme
The two influencers agreed to "fully and unconditionally cooperate" with Amazon's investigation into the…
Ralph Lauren Moves Into the Metaverse
A new collaboration thrusts the brand's modern style into a "thematic, virtual world" where Gen Z's avatars…