social media
Where Are Teens Now? On the Next Big Social Platform.
Snapchat and Instagram still reign with the youth, but teens and tweens flock to Tik Tok as quick-hit viral…
HSBC Report: Scale is a Competitive Advantage in the Luxury Sector
The HSBC report said ability to scale benefits the bigger luxury players, while mergers and acquisitions is a…
Gap, TechStyle Group Reveal Social’s Influence on Brand Marketing Today
At Advertising Week in New York City, executives from Gap and TechStyle shared how social media is upending…
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Here’s How Much a Facebook ‘Like’ is Worth
No longer the realm of intangible "likes," social media is the place where sentiment translates into sales…
Instagram Creates Shopping Channel for Users Who’ve Bought on the Platform Before
People who've shown an openness to shopping on Instagram will see a Shopping option in the Explore tab that…
With Adidas Launch, Snap Cements Status as King of the Sneaker Drop
Snapchat's latest moves signal its ambitions to muscle in on the world of fashion e-commerce.
Why China’s Biggest E-commerce Trend is “Mini”
Never heard of mini programs? Find out why in China some Western brands are skipping out on full-fledged…
Q&A: How Fashion Tech Startup Cherry Pick Turns Social Sentiment Into Shopping Actions
Customers engaged on social media often tell brands what they like and want, and now there's a way to…
Facebook Dips a Toe into the Blockchain, Crypto Waters
Blockchain is all about decentralization so why is Facebook investigating this emerging technology?
Could Blockchain Disrupt the Multi-Billion-Dollar Social Media Ad Business?
One industry authority believes blockchain could cut out the "middle men" like Facebook and Instagram and let…
Why Gen Z Is Breaking Up With Social and What it Means for Your Brand
The digital natives of Gen Z might spend nearly all of their time on social media but they're finding that…
What’s Next: Influencer Marketing Goes Digital
Virtual influencers are the digital version of every social media It girl, and Lil Miquela is the latest…
Buying Outside of the Bricks: Shopping Shifts to Social Platforms
From four walls to the web, shopping continues to creep into every aspect of consumers' lives, especially…
Adidas Running Takes to Instagram Polls to Create New Shoe
Adidas Running is turning to Instagram Stories’ new user-friendly ‘polls’ feature to let social media…
Hibbett Sports Launches Social Media Sneaker Contest
Hibbett Sports is celebrating National Sneaker Day, taking place Nov. 5, with a new social media contest…