social media
How to Build a Footwear Brand with a Voice
From efficient sourcing and product design, to public relations and social media, it isn’t enough to just…
<b>Mery</b> Brings <em>Marie Antoinette</em> Style to the Digital Age
Don’t be fooled by the sweetness of Mery Racauchi’s pink and glittery designs—the Argentinean designer means…
Getting to Know Gen Z Consumers
Gen Z consumers demand social acceptance, a strong message, and apparently, wifi. HRC Retail Advisory…
Be Social: Tips for Driving Sales Through Social Media
Shopping is a social event, especially online. At FFANY on Thursday, Socialfly co-founder Courtney Spritzer…
Foot Locker Sends Jetset Sneakerheads Across the Globe
Foot Locker celebrates sneaker culture across the globe this week by sending three customers on…
Facebook Users Really Like Levi’s
With nearly 1.3 billion users on Facebook daily, the social media site continues to be a place for brands to…
Facebook Users <em>Really</em> Like Puma
With nearly 1.3 billion users on Facebook daily, the social media site continues to be a place for…
Zara Faces Backlash Over Love Your Curves Campaign
Zara is feeling the heat after a campaign gone awry. Curvy girls around the world took notice of Zara’s…
Brands Amp Experiences on Social to Drive Apparel Business
Smart apparel retailers are taking advantage of the quasi-addiction to smartphones by targeting social media…
Hollister Goes Social to Inform Teens About Invista CoolMax
Hollister Co. is beefing up its collections to include a new performance line. The company debuted the…
Khloe Kardashian Shoots Down Sweat Shop Speculation
Khloe Kardashian’s recently launched denim brand Good American may be a big success so far, but the reality…
Big Baggy Jesus Prepares for Private Label
San Francisco-based denim reseller TJ Marsh started his business hocking vintage jeans from his Instagram…
Report: Ralph Lauren is Winning the Luxury Category Online
The appeal of Ralph Lauren is timeless even in this digital age. The American clothing and accessories brand…
From Canvas to Leather, Crevo Evolves with <em>Approachable Fashion</em>
The name Crevo comes from a combination of the words “create” and “evolve,” and after establishing itself as…
6 Denimheads & Their Personal Instagram Accounts
The Rivet team is guilty of losing hours perusing denim accounts on Instagram. With more than 62,000 photos…