IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Social Media
Think Tank: The Dirty Secret of Duplicate Fans
Gil Eyal, founder and chief executive officer of HYPR Brands, explains why a large following doesn't…
Amongst Luxury Brands, Instagram Is the Top Engagement Platform
PMX Agency's latest report reveals top luxury brands and web sites.
Film Writer Sees Fashion Playing More Prominent Role in Digital Shorts
Dominika Juillet also says "anyone can make content," but that doesn't mean it's good.
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Anastasia Beverly Hills Gets Top Spot for July Earned Media Value
Tribe Dynamics reported the value at $126.2 million, a 65 percent increase from July 2016.
To Nail Fashion Week Social Content, Keep It Brief
A well-edited video will up engagement and attract new followers.
Twitter and IMG Live-stream Fashion Month
The democratization of fashion week continues.
Kevyn Aucoin Beauty Re-brands With Digital Focus
The re-branding coincides with the 20th anniversary of the "Making Faces" book and the 15th anniversary of…
IBM Watson Serves New AI-Powered Solutions at U.S. Open
The machine-learning software has expanded to include video analysis.
Adobe Consumer E-mail Survey Marks Marketing Opportunities
The annual study discovered emerging consumer behaviors within the channel.
Non-Luxury Brands Finally Crack Social Influencer Code
Tribe Dynamics' June report revealed that while brands are decoding influencer programs, retailers continue…
Crowded Social Submits Engagement Challenges for Beauty Brands
Growing amounts of social content is cluttering the channels, resulting in poor conversion rates.
Fraudulent Influencers Can Be Avoided — Here’s How
An influencer marketing exec describes the best ways brands can combat fraud and pick from the cream of the…
Abercrombie’s CEO Said Team Is Managing ‘Better and Faster’
The marketing focus has been on discovery through customer engagement prior to each purchase decision.