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Social Media

Holiday Shoppers Driven by Social, Price, Expedited Shipping

A new report released by Astound Commerce reveals the priorities motivating consumer behavior this holiday…

Facebook Stock Drops on Additional Security Spending

The social giant reported third-quarter sales gains, but the company said it will spend more on security.

The Estée Lauder Cos. Partners With Google Squared for Consumer Engagement MBA Program

The five-month program is meant to build the company's digital and consumer engagement capabilities.

Social Media Engagement Critical for Brands

Here is how a new suite of analytics tools enables brands such as Nike, Adidas and Under Armour to determine…

Influencers Aim for Full-Time Status, Prefer Instagram to Snapchat

On the heels of #Hashoff's latest report on the segment, the company's president and cofounder Joel Wright…

Andy Torres Unveils Sportswear Under AIT Label

The Amsterdam-based blogger has teamed up with Instaco, a Los Angeles company, to sell a clothing collection…

Lawless Beauty Offers Prestige-Quality Natural Cosmetics

Created by Suja Juice cofounder, Annie Lawless, the line of natural cosmetics is launching with eight matte…

Oculus Seeks to Move VR Mainstream

With new devices, immersive experiences and social VR, the virtual reality company is in a race to popularize…

Snapchat’s Context Cards Turn Selfies Into Commerce Launchpad

Users can now just swipe on a selfie to find a restaurant or hail an Uber.

Winners Win: Adidas, Nike, Under Armour Lead Activewear Vertical

The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in…

ShopThat Looks to Make Shopping Via ‘Like’ Button a Reality

ShopThat's new model aims to turn Instagram and YouTube "likes" into a powerful e-commerce portal.

Social Media Holds Key to Boost Customer Service

Here's why one brand turned to social media management software platform Sprout Social to provide a better…

Fashion, Beauty Influencer Marketing Still a Hit-or-Miss Strategy

Influencer partnerships don't always work out and scrutiny around disclosure is a developing challenge to…

Twitter Test Expands Character Limit To Battle 140-Letter Frustration

Spoiler alert: It's still not enough to win over Instagram-obsessed fashion sector.

Solving Kids’ Cancer Supporters Lace Up in Gold for Childhood Cancer Awareness Month

To date, 8,000 pairs of laces have been distributed in Washington, Illinois, Tennessee, West Virginia and the…