Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Signs Golfer Ben James to NIL Deal
The University of Virginia player is participating in the Travelers Championship tournament this week.
Puma Names Shirley Li General Manager of China
The executive had joined the sporting goods firm earlier this year as commercial director.
Shuffle Board: Stitch Fix Names CEO, Puma Relocates and Loses Exec
Former Macy's brass Matt Baer has joined Stitch Fix as CEO while Puma's global chief brand officer Adam…
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The sports brand will create a special sneaker and apparel collection for next year's race.
Manchester City Beats Real Madrid in Brand Value, According to a New Survey
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Puma Increases Use of Recycled Materials
The German athleticwear giant said it made seven out of 10 products from "better materials" last year.
Half of Fashion Companies Not Linking ESG Targets to Compensation
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Puma Creates Collection With Peloton’s Olivia Amato
The womenswear line is designed to be worn at the gym or on the street.
Hong Kong’s Evolution as a Fashion Sourcing and Innovation Hot Spot
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Puma Reveals Exclusive Deal With Formula 1
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Adidas Q1 Revenues Slump as Yeezy Woes Continue
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Porsche, Puma Team on 3D Mtrx Sneakers
The sneaker is designed with a midsole created by a 3D printer.