Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Heiko Desens Has a Jil Sander Obsession
The creative director of Puma underscores the strategic importance of collaborations, including Rihanna, and…
Inside Puma’s Meticulous Supplier-first Strategy
Puma's chief sourcing officer Anne-Laure Descours dissects the athletic giant's 75-year milestone in…
LaMelo Ball Collaborates With Himself on Puma MB.03 “LaFrance”
The NBA players third signature shoe features an all-over fleur-de-lis graphics as part of a tonal green…
Formula 1 Drivers Are Fashion Brands’ New Go-to Ambassadors
Over the years, fashion brands like Tommy Hilfiger, Boss and Tumi have gotten in on the hype around F1 and…
Congress Joins Nike, Puma in Bid to Ban Kangaroo Skin Sales
Lawmakers again introduced the Kangaroo Protection Act, putting Adidas, Mizuno and New Balance under pressure…
Puma, Ciele Athletics Partner on Performance Collection
The design of the line is based on key Puma pieces from the past such as the tracksuit.
Puma’s Way Forward: More Performance Products, Fenty x Puma Returns in Fall
Puma's new boss outlined plans or a comeback in the U.S. and China as the group saw second-quarter growth.
Puma’s Way Forward: More Performance Products, Fenty x Puma Returns in Fall
Puma's new boss outlined plans on a comeback in the U.S. and China as the group saw second-quarter growth.
10 Players to Watch During the 2023 FIFA Women’s World Cup
Competitive on and off the playing field, these leading athletes are chasing business deals, too.
Women’s World Cup Expected to Heighten Interest in Women’s Sports, Lift Sales of Sports Gear
The month-long tournament kicks off Thursday and the U.S. team is favored to win.
Puma, Liberty of London Create Capsule for British Open
The collection for men and women features colorful prints and embellishments based on the U.K. brand's…
Puma Releases Second Forever.Classic Campaign
The sports giant has reunited with campaign faces Caleb McLaughlin, Zaya Wade, Iris Apatow and Angus Cloud…
Puma Follows Adidas in Joining Forest-Friendly Leather Initiative
Puma has signed onto Leather Working Group and Textile Exchange's call to action for leather supply chain…
Puma, H&M and Maersk Talk Net-Zero at Global Fashion Summit
The three companies discussed how they are making sustainable progress by decarbonizing logistics.
Shuffle Board: VF Corp, Alibaba, Savage X Fenty Name CEOs
Plus, Vince's CFO resigned, Victoria's Secret named a brand president and Academy Sports promoted Matt McCabe…