IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
China Rebounded, America Sputtered for Puma in Q1
The German sporting goods firm reported revenues advanced 27.4 percent in Asia-Pacific, and slipped 0.8…
China Rebounded, America Sputtered for Puma in Q1
The German sporting goods firm reported revenues advanced 27.4 percent in Asia-Pacific, and slipped 0.8…
June Ambrose Opens Up About Being a Disrupter, Authentic Intelligence and Hip-hop’s Dominance at FN CEO Summit
June Ambrose talks her legendary career.
June Ambrose Opens Up About Being a Disrupter, Authentic Intelligence & Hip-Hop’s Dominance at FN CEO Summit
"Life is a sport, and I like to play to win," said Ambrose.
PUMA Takes a Deep Dive with New Category
The global sports brand is introducing swimwear for the first time in the U.S. market.
Nikki Beach Global and Duvin Design Unveil Limited-edition Collab
This marks Duvin Design's first collaboration with the international luxury lifestyle and hospitality brand…
Boston Marathon Contender Lonah Salpeter Was In It to Win It, but Finished Third
The Nike-sponsored runner had plenty of competition in the 127th annual marathon.
Puma Continues Sustainability Journey With Young Changemakers
The "Voices of a Re:Generation" initiative features environmentalists from the U.S. and Europe.
Puma Continues Its Sustainability Journey With the Help of Four Young Changemakers
Puma has selected four environmentalists to give a "seat at the table," the company said.
Nike, Puma and Adidas Among Bankrupt Shoe City Creditors
The 39-unit chain owes $16 million to unsecured creditors and has begun liquidating.
Why Nike and Puma Are Quitting Controversial K-Leather
Kangaroo leather will disappear from Nike and Puma footwear this year as big-name athletic brands pursue…
OTB Invests in Women; Macy’s Partners With Dior Beauty for Flower Show
Plus, Mother Denim releases a new capsule collection with a Ziggy Stardust theme.
Nike Is the Latest Athletic Shoe Brand to Stop Using Kangaroo Leather
The brand divested of its only kangaroo leather supplier in 2021 and will stop making any product with…
EXCLUSIVE: Puma Teams Up With Palomo Spain for Surf-inspired Capsule Collection
Spanish designer Alejandro Gómez Palomo reimagines the surfer boy aesthetic in this streetwear range…
Adidas Faces Grim 2023, Yet New Boss Is Upbeat
Bjørn Gulden outlined future plans and talked about what he'll do with all those Yeezy shoes.