Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Tax Refunds and ‘Aggressive’ Discounting Boosts Sneaker Sales in February
Discounts in the sporting goods, sneaker specialty and family footwear channels have continued to drive sales.
Kobe Bryant’s Fifth Nike Sneaker Arrives This Month in His High School Colors
The 2010 Kobe 5 colorway gets a Protro remastering for the first time.
Nike’s Classic White Air Force 1 Is Getting New Floral Colorways for Spring
Cherry blossom and rose graphics adorn the staple sneaker.
Nike Is Reportedly Giving Ja Morant’s New Signature Sneaker a Major Update
Early details on the Nike Ja 4, which is set to arrive at retail later this year.
Nike’s Air Force 1 Is Getting a New Premium Update With Ribbons for Spring
Featuring whimsical needlepoint details.
Nike and Aritzia Drop New Colorway of LD-1000 ‘Edition A’ Sneaker
The Sesame colorway is now available.
Nike’s Classic White Air Force 1 Is Getting Covered in Croc for Spring
With metallic touches and an icy midsole.
Supreme’s First Nike Collaboration of Spring 2026 Is Charles Barkley’s Most Popular Sneaker
The streetwear brand's Nike SB Air Max2 CB 94 Low arrives Thursday.
A’ja Wilson’s Second Nike Sneaker Adds a Forefoot Zoom Air Unit, Midfoot Shank and Molded Upper
The Nike A'Two will launch in "A'Pink" this spring.
Devin Booker’s Nike Sneaker Throws It Back to the ’96 Kentucky Wildcats With a Denim Upper
The men's basketball team won a national title in the polarizing uniforms.
Patta and Nike Are Dropping a Bright Orange and Wavy Air Max Sneaker This Week
Following the lead of a series of Air Max 1s from earlier in the decade.
This Women’s-Exclusive Nike Air Max 95 OG Big Bubble Has Sheer Laces and Studded Rivets
The Soft Yellow style arrives at retail next month.
Yeat Debuts Mysterious Nike Air Max Sneaker in His Music Video
The sneaker features globulous Air bubbles in its sole.
Nike’s Best-Selling Air Max Sneaker Got a Premium Upgrade
The Air Max 270 Premium is already selling out quickly.
Nike, Adidas and Puma to Lead Sneaker Market Growth Via Innovation, Sustainability
ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15…