Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike’s New Futuristic Air Max Sneaker Is Getting Its First Limited-Edition Collaboration
Details on the Fragment Design
Kobe Bryant’s Soccer-Inspired Nike Sneakers Are Coming Back in Time for the World Cup
Details on the first-ever reissue of the Nike Kobe 8 Protro "Mambacurial."
10 Best Pieces to Shop From Nike and Skims’ ‘Gym Essentials’ Spring Collection
The latest NikeSkims offering features tops, bottoms, bodysuits and more that combine athleticism with style.
WWD Recommends
Vanessa Wallace, Former Chief Marketing Officer of Savage x Fenty, Joins GLD
GLD is a Miami-based international lifestyle jewelry brand.
Nike Mashes Up a Classic Air Max Sneaker With Two Retro Soccer Boots
The Air Max 90 meets the Total 90 Laser and Hypervenom Phantom 1.
Nike’s Air Force 1 Is Getting Two New Releases Inspired by Kobe Bryant’s Alma Mater
The colors of Bryant's Lower Merion High School appear on the classic sneaker.
Nike Preps for World Cup With Air Force 1s for USA and Mexico
Choose your rival on the AF1 Low.
Nike Just Officially Revealed Its Futuristic New Air Liquid Max Sneaker
Everything you need to know about the Air Liquid Max, which will be released this month.
Nike Designer Gives Closer Look at Futuristic Sneaker Riffing on the Foamposite
Veteran Frank Cooke is bullish on the First Sight Shadow landing on year-end lists for 2026.
Nike Decks Out the GT Future in Feather Prints Exclusively for the Oregon Ducks
The school's historic relationship with Nike continues to pay dividends.
EXCLUSIVE: Solange Knowles Fronts New Nike + Jacquemus Moon Shoe Drop
The popular sneaker collaboration is now available in three new colors – brown, Sail white and pink for…
Kobe Bryant’s Fan-Favorite Nike Sneaker Is Coming Out in a New Christmas-Themed Colorway
The Nike Kobe 6 Protro gets a new holiday look.
Nike’s Air Force 1 Is Coming Out in New Colorful Patent Leather Styles for Summer
A trio of patent leather pairs will be released for warmer weather.
Kobe Bryant’s First Post-Retirement Sneaker Is Coming Back This Year With Upgrades
The Nike Kobe AD is expected to get a Protro treatment in its original launch colorway.
Nike Could Be One Step Closer to Converse Sale as Swoosh Reveals $300 Million in Restructuring Costs
Nike revealed in an 8-K filing on Thursday that it will report pre-tax charges of $300 million, primarily in…