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Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike’s Remastered Air Max 95 Big Bubble Is Getting a Mismatched ‘Greedy’ Colorway for First Time
The fan-favorite Air Max style gets a new look for 2026.
Wear Your Stars and Stripes Proudly With Nike’s New U.S. Soccer Team Kits for the FIFA World Cup
Nike is celebrating United States' role as a World Cup host country by swathing its all-new jersey designs in…
Kobe Bryant’s New Nike Dunk Sneaker Features Some Major Upgrades
The Nike Dunk Low is the latest sneaker to receive Bryant's Protro treatment.
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Nike’s Classic Air Max Is the Latest Sneaker to Get Covered in Croc for Summer
Following the appearance of a matching Air Force 1 colorway.
Nike Uses the Big Bubble Air Max 95 to Rep Mexican Soccer Ahead of the World Cup
Joining the Air Force 1 Low in a complementary treatment.
The Classic Triple-black Nike Air Force 1 Takes a Page From Black-tie Shoes’ Patent Leather
Leaning into the history of sneakerheads pairing patent sneakers with tuxedos.
The Oregon Ducks Give the Big Bubble Nike Air Max 95 Woods — and Lumber-inspired Makeovers
The newest release from the Division Street NIL collective.
Jefferies Analyst Says Nike Wholesale Is Back on Track at Dick’s: Here’s Why
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Palace’s Founder Spotted in Nike Big Bubble Air Max 95 Collab
The London-based streetwear brand's biggest Nike collaboration yet.
Nike, Skechers, Levi’s Are Among the Top Brands American Consumers Would Consider Purchasing: Survey
That's according to a YouGov 2026 report on U.S. fashion retailer rankings.
Nike Uses the GT Future to Call Back to Its Short-lived ’90s Superhero, Swooshman
A bizarre and ultimately unsuccessful Nike marketing initiative rears its head again.
Fragment Is Collaborating on Three Mind Shoes and the Newest Air Max Sneaker for a Quick Succession of Releases
All are dropping within a period of roughly two weeks.
Nike Is Restocking Its Sold-out, Mind-altering Shoes in Several Colorways Next Week
The Mind 001 and Mind 002 have repeatedly sold out since debuting this year.
Nike’s World Cup Sneaker Slate Grows With a Big Bubble Air Max 95 for England
Featuring a clean look similar to England's white home kits.