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Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
This Nike Air Force 1 Low Celebrates the Bond Between Kobe Bryant and Pau Gasol
Dubbed "Siempre Hermanos."
Travis Scott Forms a Three-way Collaboration With Cactus Plant Flea Market on Its Muddy Nike Sneaker
The Cactus Flea 1 returns with added hype after years since its last release.
The Best Sneakers Releasing in March
Including Virgil Abloh's Air Jordan 1 High Alaska and the Nike Air Max 95 Neon restock.
The Sneaker That Sparked Nike ACG Will Soon Return Some Key Modernizations
The Nike LDV was famously worn by mountaineers in a 1978 summit of K2.
Kobe Bryant’s ‘Black Mamba’ Nickname Was First Pitched to Michael Jordan
One of basketball's most iconic aliases could have been connected to a different legend.
Kobe Bryant’s Nike Kobe 3 Gets a New Colorway Inspired by the Arena Where He Began His Career
The Kobe 3 Protro "Mamba Magic" takes cues from the LA Forum's external lighting.
Nike’s Marvel Comics-Themed Foamposites Are Coming Back for the First Time Since 2016
The return of the "Dr. Doom" Air Foamposite Pro.
Nike’s New Patent Leather Air Force 1s for Easter Are Already Available Early
The pastel pair will be officially released in March.
Nike’s Futuristic Air Flightposite 3 Sneaker Is Coming Back for the First Time Ever
Featuring its signature "alien eye" pods and magnetic strap.
Nike Is Bringing Full-length Zoom Cushioning to the Pegasus 42 and the New Pegasus Trail to ACG
The former tech is informed by the Pegasus Premium.
The Best Nike Sneakers Releasing in March
Including the Air Max 95 Neon and Air Foamposite Pro University Blue.
Awake NY Throws a Lot of Blue and a Hint of Michael Jordan’s First Championship Sneaker on Its Air Jordan 6
The follow-up to its Air Jordan 5 collaboration from last year.
Knwls Fall 2026: Belle Époque Gone Ballistic
Charlotte Knowles and Alexandre Arsenault returned to London with a collection that toughened up Victoriana.
Cipriani Teams With Soccer Club Ravenna FC on Capsule Collection
The limited-edition lifestyle range includes Nike's Air Force sneakers.
Nike Just Put the ‘Neon’ Air Max 95 Colorway on Another One of Its Classic Sneakers
The gray gradient look appears on the Air Max Plus.