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Millennials

The Millennial-Effect Spreads to Luxury Consumers

The demand for immediate deliveries and personalized products has permeated expectations of shoppers of all…

Estée Lauder Teams With YouCam Makeup in the U.K.

Using an augmented-reality and mapping technology, the app offers shoppers a digitally enhanced way of…

Millennials May Prefer Stores, but 20% of Apparel Purchases Are Online

Millennials get inspired by social media, which then encourages research online before they decide to buy.

Ahead of the Zeitgeist: StyleLikeU Founders on the Rise of Authenticity

Mother-and-daughter duo Elisa Goodkind and Lily Mandelbaum discuss the release of their second book and the…

Post-Aspirational, Consumers Seek Shareable Items Over Label Envy

Shoppers have evolved from splurging on designer purchases in exchange for brag-worthy, signature items that…

NPD: Millennials Shop for <em>Signature</em> Items

It might be time to rethink those orders of black and brown shoes. Millennial consumers search for statement…

NPD: Retailers Still Aspirational but Consumers Have Moved On

Consumers were in a dress rehearsal for the day they would be able to afford luxury goods but today they're…

Cotton Inc. Ups Performance Angle With PurThread Partnership

Under the alliance, antiodor solutions will be brought to cotton knit and woven fabrics.

Rachel Zoe-Designed Paul Frank Capsule Headed to Gilt.com

The capsule fashion line is a collaboration between Saban Brands and Rachel Zoe.

Spotlight: Consumer Commanded Friction in Apparel Segments

Shoppers are increasingly persuaded by eco-friendly products and brand ethos.

Bulgari Launches Serpenti Watch Aimed at Millennials

Customers will be able to "compose" their personal Serpenti using a dedicated app installed on a tablet, with…

Study on Millennials Show Cohort as Connected — and Oblivious?

The generation is the most connected yet most distracted, according to a new study.

Categorizing the Consumer: Four Classifications Necessary for Success

Understanding consumer psychology according to product category facilitates more accurate campaigning.

Euclid Report: Gen Z Prefers Stores With Guest Wi-Fi

Free charging stations and scan-as-you-shop gadgets don't matter as much to Gen Z.

How Meaningful Content Makes or Breaks Brands

The top-performing brands all have one thing in common.