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Millennials

Winning Strategies of Successful Customer Service Teams

Key tactics that thriving retailers and brands are pioneering in order to secure and maintain consumers.

For Better Social Conversion, Honesty Is the Best Policy

Shoppers are persuaded by accessible, user-generated content rather than traditional forms of advertising.

Survey Shows Millennials Have a Preference for Chatbots

The survey backs up prior reports on the deployment of chatbots in the fashion and beauty markets.

MAGIC Fall 2017 Fashion Trends: Millennial Pink

Whisper-light blush and Nineties electric pink heated up the trade show.

Sorry, Snapchat: Facebook Still Dominates Consumer Engagement

In a diversifying device landscape and a smattering of social platforms, consumers keep it simple.

Ashley Tisdale Dances and Does Downward Dogs for Procter & Gamble’s Duo

The actress and singer took part in an event Thursday morning for the company's shower innovation Duo with…

Thriving E-commerce Refocuses Retailers On In-Store Service

With mobile commerce on the rise, retailers turn sights to updating traditional in-store client services.

Target Boosts Selection of Natural Beauty Products

The retailer is building upon the better-for-you skin-care category that registered a double-digit percentage…

Knowing Gen Z Behavior Essential in Fashion Apparel Product Development

The self-informed demographic values quality and authenticity above all else.

For Retailers, Playing Hard To Get Can Cost Customers

The days of exclusivity fade as consumers steer brands toward success.

Fendi Approaches Millennials With Dedicated Digital Platform

The site is called "F is for…" and will go live on Feb. 6.

Millennials Turn to Drug Stores for Skin Care

The drugstore is now the cool place to shop for skin care.

Gen Z Wants to Skip Your Ad

The demographic will tolerate your marketing if they can breeze through it.

Multidimensional Marketing: How To Redefine Customer Experiences

From proactive services to solution-based thinking, it's time to update the status quo.

Millennials’ Penchant for Travel Proves Big Retail Opportunity

A recent survey confirmed that the cost-saving demographic is keen on spending leftover cash on indulgences…