Millennials
Gen Z’s Fashion Tastes, Buying Habits, Interests and Aspirations Discussed in Depth at FCD
Born between 1995 and 2010, the 61-million strong Gen Z has one million more people than Millennials.
Influencer Database HYPR Adds New Features to Platform
Users will now be able to access audience demographic information and profiles on its extensive influencer…
Free People Advances Retail Strategy to Experiential Pop-ups
The Millennial-favorite brand has introduced a Manhattan pop-up shop that offers movement classes and…
WWD Recommends
Gen Z Is Ready to Shop — On Their Terms
A new study conducted by Forrester and American Express delved into the behavior of the demographic.
WiFi Required: Gen Z Seeks Social Media Input Before Purchasing
While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice…
Shopping Centers: Adaptation of the Fittest
An industry in the throes of transformation looks for a formula to stay relevant.
For Millennials, Sharing Is Caring
A new survey revealed the demographics' preference for sharing economy services such as Uber and Etsy.
Shaping Marketing Strategies to Capture Gen Z Shoppers
Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of…
CMO Checklist: Marketing to Millennials and Gen Z-ers
Keeping up with Millennials and GenZ-ers can be dizzying – here's a cheat sheet to catch up on how to best…
5 Consumer Spending Trends Affecting Footwear Sales
Millennials are finally seeing wage increases but they’re spending the extra cash on travel, restaurants and…
The Vagina Diaries: Beauty World Embraces Feminine Care
And new entrants are flooding into the market.
Trend: Millennials Go Mass Market—and Online—for Bridal Gowns
Wedding season is upon us, but many brides won't be shopping the traditional gown sellers for their big day.
Study Looks at How Millennials Define Luxury
For some Millennials, the experience of buying a luxury product was more important than the actual item…
A Q&A With Marc Heller of CIT Commercial Services
Despite a shift in the credit markets and uncertainty over cross-border taxes, Heller is still optimistic…
What Shoppers Want and Where They’re Going to Get it
Omnichannel is the watchword for every fashion retailer today, and with good reason. The way shoppers get…