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Levi’s

Endrime Documents Denim Archive in First Book

The tome features features 92 jeans, 70 denim jackets, 18 overalls and more.

Levi’s Drops Second Collaboration with ERL

The collection combines Levi's signature denim styles with ERL's playful, retro aesthetic.

Loose Threads: Good American, Levi’s, Mavi and Joe’s Jeans

A roundup of the latest news, drops and collaborations from leading denim brands.

Levi’s Voting Initiative Targets Community College Students

The brand is part of the new Community College Commitment.

How to Capture the Western Fashion Consumer

Edited shares the must-have Western items for Fall 2024.

Levi’s Vintage Clothing Recreates the Oldest Women’s Jean In the Archives

The brand teamed with Kaihara Denim Mills for the reproduction.

Levi’s Targets Asia Markets with New Stores in Dhaka and Bangkok

Levi's is expanding its retail footprint in Asia.

Denim Brands Step Into Men’s Performance Apparel

Denim brands are exploring performance fabrics for collections made for all-day wear.

Levi’s, Guess Activate at Coachella; Wrangler Plans to Break Guinness World Record at Stagecoach

Denim brands roll out their festival season activations.

Levi Strauss & Co. Unveils Archival Garments at Mudec 

The exhibition in Milan is titled "Icons, Innovations and Firsts: Stories of Heritage and Progress From the…

Levi’s CEO Michelle Gass on Trends, Beyoncé and the Need for Summer Denim

Intrigue in "Cowboy Carter"-inspired fashion is ramping up interest in double-denim looks.

Denim Brands Roll Out Festival Collections

Denim brands are delivering bohemian flair and laid-back vibes for festival fashion season.

Levi’s Changes Its Name to ‘Levii’s Jeans’ to Celebrate Beyoncé’s ‘Cowboy Carter’ Album Release 

"Cowboy Carter" features a song named "Levii's Jeans."

Iconic Denim Moments in Music Video History

From Mariah Carey's "Heartbreaker" to George Michael's "Faith," denim takes a leading role in these music…

Levi’s Plans Showroom at Dallas Market Center’s Expanded Western Marketplace

The marketplace will open in January 2025.