Levi’s is expanding its retail footprint in Asia.
The heritage denim brand landed in Bangladesh opening its first store in the capital city of Dhaka and reinforcing its direct-to-consumer strategy.
Located in the Banani Road district, the 2,270 square foot store follow’s Levi’s NextGen retail design.
The store seamlessly integrates digital innovation and unique shopper experiences like the Levi’s Tailor Shop, enabling customers to customize their denim products on the spot. Special modules and a feature portfolio wall enhance the immersive retail experience and showcases the brand as a denim lifestyle leader in the region.
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Additionally, the product selection is tailored to regional preferences. The Dhaka offers Levi’s signature apparel and accessories like 501 jeans, Trucker jackets and more relaxed silhouettes in line with the latest fashion styles. Trend-oriented products include loose fits and bootcut styles for men and loose fits and high-rise designs for women. Specialized items like the Bangladesh city T-shirt are also available.
“Our goal is to become the preferred choice for lifestyle apparel among Bangladeshi consumers,” said Amisha Jain, Levi Strauss & Co. senior VP and managing director, South Asia-Middle East and Africa (SAMEA).
The new store in Dhaka is in tandem with Levi’s plans to open stores in key locations in Bangladesh, including Chittagong. DBL Group, one of the largest garment conglomerates in Bangladesh, will serve as the official partner for Levi’s in the country.
“Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co,” Jain said. “This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth.”
Levi’s Q1 2024 Asia net revenues were in line with prior year on a reported basis and up 5 percent on a constant-currency basis. This is on top of 22 percent growth in the prior year, reflecting growth across most markets. Levi’s continues its expansion across key markets in Asia. Earlier this year Levi’s reopened its store in Kyoto, Japan with its NextGen format.
The brand has also reopened of its store at popular mall CentralWorld, in Bangkok, Thailand. The expanded 3,918 square foot store is now the largest Levi’s store in Southeast Asia.
Along with features like a Tailor Shop, consumers also have access to collaborations with key cultural figures, the brand stated. To mark the opening, Levi’s released a limited-edition collection designed with Sundae Kids, a rising generation of Thai artists known for their unique and vibrant designs.
“Thailand is an important strategic market for Levi Strauss & Co. within Southeast Asia, and Bangkok is one of the world’s most popular destinations for international tourists,” said Sameer Koul, Levi Strauss & Co. general manager for Southeast Asia and country manager for Thailand. Levi’s CentralWorld store opens as our largest store in Southeast Asia to date, and represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand.”
