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Levi Strauss

Levi Strauss Introduces Conversational Analytics to Streamline Data Sources

The technology is built on Google Cloud's Looker platform and powered by Gemini.

Levi Strauss & Co.’s AI Hackathon Leads to Virtual Try-On Technology

The hackathon highlighted how AI can enhance—not replace—employees' expertise.

Levi Strauss Historian Highlights Archive’s Impact on Iconic Denim

Levi Strauss & Co. historian Tracey Panek spoke at the AAFA Executive Summit.

Levi Strauss Sets New Energy Targets

The company expects to fall just short of its 90 percent reduction in emissions target.

Levi Strauss CEO Michelle Gass Sees ‘True Inflection’ in Business

The denim company's organic sales grew by 7 percent last year.

5 Facts About Levi Strauss’ Immigration Journey to the US

The founder of one of the most quintessentially American brands was, in fact, an immigrant from Franconia.

Levi’s Opens Its Biggest Italian Store in Milan

The new space signals the DTC and lifestyle ambitions of the denim brand, as outlined to WWD by Levi Strauss…

Levi’s Launches Into AI-tinged Future With Microsoft ‘Super-agent’

The denim company is remaking how it works back of house and how shoppers experience the brand.

Levi Strauss Adopts New AI Tools to Rewire Operations

The company has partnered with Microsoft to develop an integrated agentic AI platform.

Levi’s Accuses 7 For All Mankind of Trademark Infringement

The complaint, filed in California, said 7 For All Mankind misappropriated Levi Strauss & Co.'s signature tab…

Ralph Lauren CEO Patrice Louvet Gives a Leadership Masterclass

The P&G veteran who's been in the corner office at Ralph Lauren for eight years is taking home the WWD Edward…

LS&Co. Launches New Sustainability Strategy to Cut Freshwater Use

The new strategy connects water goals to the denim giant's 2024 Climate Action Transition Plan.

Levi’s Q3 Profits Top Estimates as CEO Michelle Gass Grows More Bullish on the Year

The company nudged up its outlook for the year.

Levi’s Q3 Profits Top Estimates as CEO Michelle Gass Grows More Bullish on the Year

The company nudged up its outlook for the year.

LS&Co. Launches Energy Accelerator Program in India

Levi Strauss & Co. is taking the next step to achieving net-zero greenhouse gas emissions by 2050.