Levi Strauss & Co.’s (LS&Co.) automation journey continues.
The San Fransisco-based denim company announced on Monday that it is partnering with Microsoft to develop an integrated agentic AI platform to help “rewire and automate” workflows across global IT, human resources, operations and more.
Developed for LS&Co.’s corporate employees, the platform is built around a single “super-agent” to simplify and automate task-driven work throughout the organization. It will act as an intelligent intermediary, drawing on the strengths of each specialized agent to deliver better support, insights and automation throughout the business, making complex and repetitive work more efficient and accessible.
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The super-agent is built on an agentic framework embedded within Microsoft Teams and powered by Azure. The platform is currently being built and tested and will be rolled out in early 2026, with expansion to global offices throughout the year.
“Expanding the impact of AI to different roles and building custom agentic solutions are core to being a frontier firm,” said Nick Parker, Microsoft chief business offer and president of worldwide sales and solutions. “We’re proud to work with Levi’s as they integrate AI across their business in ways that elevate both the consumer and employee experience. Their commitment to purposeful innovation is redefining retail excellence.”
The partnership with Microsoft is another milestone in LS&Co.’s digitalization strategy. In 2018, the company introduced Project F.L.X., a digital operating model that automates the jeans finishing process through laser-powered technology, allowing the company to reduce time to market and eliminate thousands of chemical formulations from the finishing process. Earlier this year, the brand partnered with messaging software provider Cordial to deliver more tailored and exclusive communications to customers through AI technology.
Michelle Gass, LS&Co. president and CEO, emphasized how AI will unlock opportunities for its corporate offices and stores to work more efficiently. “The new capabilities we are developing, along with the partnerships we’ve established, will accelerate our journey to become a $10 billion retailer and set new benchmarks for best-in-class agility, operational excellence and innovation in global retail,” she said.
LS&Co. is also launching Outfitting and Stitch, new AI tools aimed to improve in-store and online shopping experiences.
Next year, the brand will roll out Outfitting, a personalized styling feature on the Levi’s app, and Stitch, an AI assistant for store employees, to 60 U.S. locations following a successful pilot program.
Outfitting is an AI-driven tool that recommends looks based on individual consumer preferences, purchase history and current trends. When shoppers click on a product and then scroll down, they will see a “Complete the Look” section that suggests other products in complementary washes and colors.
Outfitting is live on the Levi’s app in the U.S., Canada and top markets across Europe. New features, such as event-specific outfit suggestions and a dedicated consumer-facing AI assistant, will launch next year. The feature updates daily and incorporates consumer feedback, seasonal considerations and merchandising guidelines from Levi’s product teams.
Stitch is being deployed to 60 U.S. stores ahead of the holiday season, with plans for a broader rollout in the new year. The AI assistant for Levi’s store employees provides them with on-demand access to product information, operational procedures and training materials through a mobile app. Store employees can ask questions ranging from product details to operational procedures like how to process a return without a receipt.
The objective is to maximize employee face-to-face time with consumers.
“AI allows us to rethink how we work and reimagine how we engage with our fans,” said Jason Gowans, chief digital and technology officer at LS&Co. “From personalized experiences to automated workflows, we’re embedding AI throughout the organization to create a more responsive, efficient business. We’re building a foundation that will help us innovate faster and shape the next chapter of retail in an AI-driven world.”
