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Levi Strauss

5 Takeaways from Levi Strauss & Co.’s 2024 Sustainability Goals and Metrics Report

Levi Strauss moves toward zero waste and circular fashion standards.

Retail CEOs Try to Project a Sense of Control at the Goldman Sachs Conference

Walmart's Doug McMillon, PVH's Stefan Larsson and others were out courting Wall Street investors.

Shuffle Board: Victoria’s Secret Exec Lands at Levi’s, Skims Drops EMEA Division

Levi's names Chris Callieri as chief supply chain officer while Robin Gendron joins Skims as inaugural EMEA…

Beyoncé vs. Sydney Sweeney: Are Jeans Getting Political?

Two new campaigns for American Eagle Outfitters and Levi's have stoked a cultural debate.

Beyoncé Knowles-Carter and Levi’s Tie Together Their Yearlong Partnership

In chapter four of the Reiimagine campaign, the brand pulls the first three chapters into a one-woman-powered…

Beyond Yoga Expands Its Horizons With New ‘Seek Beyond’ Brand Platform

The Levi Strauss-owned brand is pushing shoppers to Seek Beyond.

Levi’s to Close Northern Kentucky Distribution Center

The closure will affect approximately 346 employees.

Levi’s Is Taming the Beast of Corporate Reinvention

And Wall Street is warming up to CEO Michelle Gass' efforts to transform the denim maker. 

Levi’s CEO Michelle Gass Says the Brand Is ‘Stronger Than Ever,’ Raises 2025 Outlook

Half of the company's revenues came from its own DTC business in the second quarter.

Beyond Yoga Puts Lululemon and Athleta on Notice With Bigger Store Format

Levi's bought the brand in 2021 and is finally ready to unveil more of its future with a new door in…

Authentic Brands Group Is Buying Dockers for $311 Million

The brand management firm has already signed Centric Brands to oversee most Dockers categories in the U.S…

Beyoncé and Levi’s Reimagine the Brand’s Classic Logo for ‘Cowboy Carter’-inspired Shirts

The design takes inspiration from the song "Levii's Jeans."

The Evolution of Denim: Celebrating Blue Jean’s Birthday

Later this month marks the birthday of one of fashion's most iconic pieces: the blue jean.

Levi’s Sues Premier Brands Group Over ‘Large-Scale Counterfeit Trafficking Operation’

The denim brand claims Premier Brands Group peddled counterfeit Levi's products to unwitting consumers…

Levi Strauss Foundation Provided $8.9M to These Causes in 2024

The foundation continues to be a force for good.